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Netflix Expands Into Short-Form Video With Publisher Content

Netflix Expands Into Short-Form Video With Publisher Content

Netflix’s Ad Tier Grows to 250 Million Monthly Viewers

Netflix’s Ad Tier Grows to 250 Million Monthly Viewers

YouTube Uses AI to Match Ads With Relevant Videos

YouTube Uses AI to Match Ads With Relevant Videos

Amazon Enables LinkedIn CTV Ads Through its DSP

Amazon Enables LinkedIn CTV Ads Through its DSP

Amazon Makes Streaming Ads Adapt to Each Viewer

Amazon Makes Streaming Ads Adapt to Each Viewer

YouTube Tests ‘Ask YouTube’ AI Search Experience

YouTube Tests ‘Ask YouTube’ AI Search Experience

YouTube Partners With SiriusXM to Sell Audio Ads in the U.S.

YouTube Partners With SiriusXM to Sell Audio Ads in the U.S.

Netflix’s Ad Business on Track to Hit $3 Billion in 2026

Netflix’s Ad Business on Track to Hit $3 Billion in 2026

YouTube Adds AI Avatar Tool for Shorts Creators

YouTube Tests 90-Second Unskippable Ads on CTV

YouTube Tests 90-Second Unskippable Ads on CTV

Netflix raises ad-supported plan to $8.99 in the U.S.

Netflix raises ad-supported plan to $8.99 in the U.S.

YouTube Lowers Shopping Affiliate Threshold to 500 Subscribers

YouTube Lowers Shopping Affiliate Threshold to 500 Subscribers

OpenAI Shuts Down Sora

OpenAI Shuts Down Sora

YouTube Launches AI-Powered Creator Partnerships Platform

YouTube Launches AI-Powered Creator Partnerships Platform

YouTube Launches Reimagine, an AI Shorts Remix Tool Powered by Veo

YouTube Launches Reimagine, an AI Shorts Remix Tool Powered by Veo

YouTube Launches 30-Second Unskippable Ads on CTV Globally

YouTube Launches 30-Second Unskippable Ads on CTV Globally

Disney+ Launches Vertical Video Feed With Creator Plans

Disney+ Launches Vertical Video Feed With Creator Plans

YouTube Surpasses Disney as World’s Largest Media Company

YouTube Surpasses Disney as World’s Largest Media Company

Netflix adds Amazon and Yahoo audience data into CTV ads

Netflix adds Amazon and Yahoo audience data into CTV ads

Apple Podcasts launches video podcasting

Apple Podcasts launches video podcasting

February 18, 2026

Netflix says competition now goes beyond streaming platforms

Netflix says competition now goes beyond streaming platforms

January 23, 2026

Netflix ad revenue more than doubled to $1.5 billion in 2025

Netflix ad revenue more than doubled to $1.5 billion in 2025

January 23, 2026

Netflix signs exclusive video podcast deal with iHeartMedia

Netflix signs exclusive video podcast deal with iHeartMedia

December 16, 2025

YouTube rebrands creator video linking as Brand Partner Access

December 16, 2025

YouTube introduces comments on Shorts ads

YouTube introduces comments on Shorts ads

December 10, 2025

Spotify plans to add music videos for U.S. users

Spotify plans to add music videos for U.S. users

December 5, 2025

Prime Video ad-supported reaches 315 million monthly viewers

Prime Video ad-supported reaches 315 million monthly viewers

November 13, 2025

Amazon rolls out location-based interactive video ads on Prime Video

Amazon rolls out location-based interactive video ads on Prime Video

November 12, 2025

YouTube adds traffic breakdown for paid and organic reach

YouTube adds traffic breakdown for paid and organic reach

November 6, 2025

Netflix ad tier hits 190 million monthly viewers

Netflix ad tier hits 190 million monthly viewers

November 5, 2025

Netflix in talks to license iHeartMedia video podcasts

Netflix in talks to license iHeartMedia video podcasts

November 4, 2025

Netflix ad-supported plan drives 45% of U.S. viewing hours

Netflix ad-supported plan drives 45% of U.S. viewing hours

November 3, 2025

YouTube rolls out major TV app redesign

YouTube rolls out major TV app redesign

October 31, 2025

Samsung launches Perplexity AI-powered app on smart TVs

Samsung launches Perplexity AI-powered app on smart TVs

October 21, 2025

Netflix partners with Spotify to bring video podcasts to its platform

Netflix partners with Spotify to bring video podcasts to its platform

October 15, 2025

YouTube introduces ‘Brand Pulse Report’ to measure total brand presence

October 13, 2025

YouTube launches new program to connect advertisers with verified experts

YouTube launches new program to connect advertisers with verified experts

October 7, 2025

YouTube tests swappable sponsorship slots for long-form videos

YouTube tests swappable sponsorship slots for long-form videos

September 17, 2025

YouTube adds side-by-side ads to livestreams

YouTube adds side-by-side ads to livestreams

September 17, 2025

Amazon and Netflix partner to sell ads through Amazon’s DSP

Amazon and Netflix partner to sell ads through Amazon’s DSP

September 11, 2025

Disney to fully integrate Hulu into Disney+ by 2026

Disney to fully integrate Hulu into Disney+ by 2026

YouTube leads AI chatbot referral traffic with 37.9 million visits in May

YouTube leads AI chatbot referral traffic with 37.9 million visits in May

Netflix expects ads business to double this year

Netflix expects ads business to double this year

YouTube tests AI-powered video carousel in search results for U.S. Premium users

YouTube tests AI-powered video carousel in search results for U.S. Premium users

YouTube Shorts averages over 200 billion daily views

YouTube Shorts averages over 200 billion daily views

YouTube dominates the streaming market, surpassing Netflix

YouTube dominates the streaming market, surpassing Netflix

YouTube adds ‘follow-on views’ to Demand Gen campaigns to drive repeat video engagement

YouTube adds ‘follow-on views’ to Demand Gen campaigns to drive repeat video engagement

YouTube tests 30-second non-skippable ads in regular campaigns

YouTube tests 30-second non-skippable ads in regular campaigns

YouTube launches side-by-side ads for live mid-rolls on TV and desktop

YouTube launches side-by-side ads for live mid-rolls on TV and desktop

YouTube brings Google Lens to Shorts in new beta rollout

YouTube brings Google Lens to Shorts in new beta rollout

Netflix to launch AI-powered interactive midroll and pause ads by 2026

Netflix to launch AI-powered interactive midroll and pause ads by 2026

YouTube Shorts matches revenue per watch hour of regular videos in key markets

YouTube Shorts matches revenue per watch hour of regular videos in key markets

YouTube launches ‘Peak Points’ ads that appear after key video moments

YouTube launches ‘Peak Points’ ads that appear after key video moments

Netflix’s ad-supported plan tops 94 million monthly users

Netflix’s ad-supported plan tops 94 million monthly users

YouTube launches Creator Partnerships Hub to connect brands with creators

YouTube launches Creator Partnerships Hub to connect brands with creators

Amazon will bring ‘Pause Ads’ to Prime Video in Q4 2025

Amazon will bring ‘Pause Ads’ to Prime Video in Q4 2025

YouTube tests AI Overviews in search results

YouTube tests AI Overviews in search results

YouTube supports the “No Fakes Act” to fight unauthorized AI deepfakes

YouTube supports the “No Fakes Act” to fight unauthorized AI deepfakes

YouTube expands BrandConnect for brands to partner with creators

YouTube expands BrandConnect for brands to partner with creators

YouTube adjusts mid-roll ad placements to reduce interruptions

YouTube adjusts mid-roll ad placements to reduce interruptions

February 26, 2025

YouTube tests ‘Premium Lite’ at $7.99 monthly

YouTube tests ‘Premium Lite’ at $7.99 monthly

February 21, 2025

YouTube adds a ‘Promote’ button for creators to run ads in Shorts

YouTube adds a ‘Promote’ button for creators to run ads in Shorts

February 19, 2025

Roku’s ad business outpaces platform revenue growth in Q4 2024

Roku’s ad business outpaces platform revenue growth in Q4 2024

February 14, 2025

Amazon Prime Video expands its focus on live sports to boost ad revenue

Amazon Prime Video expands its focus on live sports to boost ad revenue

February 13, 2025

Netflix explores video podcasting

Netflix explores video podcasting

February 12, 2025

TV surpasses mobile as the “primary device” for YouTube viewing in the U.S.

TV surpasses mobile as the “primary device” for YouTube viewing in the U.S.

February 12, 2025

YouTube introduces cost-per-hour Masthead ad format

YouTube introduces cost-per-hour Masthead ad format

January 28, 2025

Netflix raises subscription prices in the U.S. and Canada

Netflix raises subscription prices in the U.S. and Canada

January 23, 2025

Netflix hits 8.5% of the U.S. TV viewing in December, ties all-time high

Netflix hits 8.5% of the U.S. TV viewing in December, ties all-time high

January 22, 2025

Disney reports 157M global streaming users on its ad-supported platforms

Disney reports 157M global streaming users on its ad-supported platforms

January 9, 2025

Comcast will launch ‘Universal Ads’ to bring TV advertising to SMBs

Comcast will launch ‘Universal Ads’ to bring TV advertising to SMBs

January 7, 2025

YouTube lets creators control AI training access with a new opt-in feature

YouTube lets creators control AI training access with a new opt-in feature

December 17, 2024

Walmart acquires smart TV maker Vizio in a $2.3 billion deal

Walmart acquires smart TV maker Vizio in a $2.3 billion deal

December 4, 2024

YouTube tests ‘Open Call’ for advertisers to request custom ads from creators

YouTube tests ‘Open Call’ for advertisers to request custom ads from creators

November 27, 2024

The Trade Desk will launch ‘Ventura’ a new streaming TV OS by 2025

The Trade Desk will launch ‘Ventura’ a new streaming TV OS by 2025

November 20, 2024

YouTube introduces ‘format buying controls’ to customize ads in Shorts

YouTube introduces ‘format buying controls’ to customize ads in Shorts

November 14, 2024

Amazon shuts down its free ad-supported streaming service ‘Freevee’

Amazon shuts down its free ad-supported streaming service ‘Freevee’

November 13, 2024

Netflix’s ad-supported plan hits 70 million global users

Netflix’s ad-supported plan hits 70 million global users

November 12, 2024

YouTube’s new Shorts feature lets creators tag brands for sponsorships

YouTube’s new Shorts feature lets creators tag brands for sponsorships

November 7, 2024

Spotify partners with The Trade Desk to launch ‘Spotify Ad Exchange’ for video ads

Spotify partners with The Trade Desk to launch ‘Spotify Ad Exchange’ for video ads

October 28, 2024

ITV launches AI-generated TV ads to encourage SMEs to explore TV advertising

ITV launches AI-generated TV ads to encourage SMEs to explore TV advertising

October 7, 2024

YouTube Shorts extends video length to 3 minutes

YouTube Shorts extends video length to 3 minutes

October 4, 2024

Amazon will bring more ads to Prime Video in 2025

Amazon will bring more ads to Prime Video in 2025

October 3, 2024

Amazon surpasses $1.8 billion ad-spending target for 2024 streaming services

Amazon surpasses $1.8 billion ad-spending target for 2024 streaming services

September 27, 2024

LG rolls out full-screen ads on smart TVs during idle mode

LG rolls out full-screen ads on smart TVs during idle mode

September 26, 2024

YouTube rolls out ‘pause ads,’ allowing advertisers to display their ads on paused videos

YouTube rolls out ‘pause ads,’ allowing advertisers to display their ads on paused videos

September 19, 2024

YouTube plans to introduce an AI tool to generate video clips for Shorts

YouTube plans to introduce an AI tool to generate video clips for Shorts

September 19, 2024

Roku launches a self-serve ads manager to enable brands to create and manage CTV video ads

Roku launches a self-serve ads manager to enable brands to create and manage CTV video ads

September 19, 2024

YouTube introduces pause screen ads on smart TVs

YouTube introduces pause screen ads on smart TVs

September 16, 2024

X launches the beta version of its YouTube TV competitor

X launches the beta version of its YouTube TV competitor

September 5, 2024

YouTube rolls out course creation features to more creators

YouTube rolls out course creation features to more creators

September 3, 2024

Spotify explores paying YouTube video creators to share content on its platform

Spotify explores paying YouTube video creators to share content on its platform

September 1, 2024

YouTube becomes the first streaming platform to exceed 10% of total TV viewership in the U.S

YouTube becomes the first streaming platform to exceed 10% of total TV viewership in the U.S

August 26, 2024

YouTube and Shopify expand Shopping affiliate program

YouTube and Shopify expand Shopping affiliate program

August 22, 2024

YouTube is minimizing ad breaks to boost engagement on connected TVs

YouTube is minimizing ad breaks to boost engagement on connected TVs

August 15, 2024

Tubi surpasses Max and Apple TV+ in U.S. viewing hours

Tubi surpasses Max and Apple TV+ in U.S. viewing hours

August 15, 2024

Netflix drops ad prices to less than $30

Netflix drops ad prices to less than $30

Apple plans to introduce ads to Apple TV+ in UK

Apple plans to introduce ads to Apple TV+ in UK

Netflix sees surge in ad-supported signups

Netflix sees surge in ad-supported signups

Netflix pushes users towards ad-based (or higher cost subscriptions) plans

Netflix pushes users towards ad-based (or higher cost subscriptions) plans

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