Netflix is reportedly in talks to license video podcasts from iHeartMedia, according to a Bloomberg report. The discussion is part of the streaming company’s effort to expand beyond TV shows and films into the growing video podcast market.

If a deal is reached, Netflix could gain exclusive rights to some of iHeartMedia’s most popular video podcasts. That would mean full episodes would no longer appear on YouTube, which currently serves as the main platform for iHeart’s podcast distribution.

Bloomberg reports that iHeart might still keep some shows out of the deal, suggesting not all of its podcasts would migrate to Netflix.

iHeartMedia’s lineup includes a mix of entertainment and talk shows such as The Breakfast Club, Las Culturistas, The Jay Shetty Podcast, and Stuff You Should Know. These shows already have strong video audiences on YouTube and social media. If they become Netflix exclusives, it could mark a significant shift in how major podcasts distribute their video content.

A move to compete in the video podcast market

The talks with iHeart come just weeks after Netflix signed a similar agreement with Spotify. Under that deal, Netflix will host a curated collection of Spotify Studios and The Ringer podcasts covering various categories such as sports, culture, lifestyle, and true crime. Like the proposed iHeart deal, those shows will remain available on Spotify but will no longer be published on YouTube.

YouTube already dominates the video podcasting market. Earlier this year, the company said it had surpassed one billion monthly podcast listeners, solidifying its position as the leading video podcast platform. Still, Netflix wants to be an alternative destination for both creators and audiences, using its existing video infrastructure and global subscriber base to support the shift.

Why Netflix is turning to podcasts

Netflix’s interest in podcasting comes at a time when it continues to diversify its revenue streams beyond traditional video entertainment. In its Q3 2025 earnings report, the company highlighted steady subscription growth and rising ad-tier engagement. The report also noted ongoing investments in new content formats that could attract more audiences and advertisers.

The idea of bringing podcasts to Netflix is not entirely new. In April 2025, Netflix co-CEO Ted Sarandos said the company was “constantly looking at all different types of content and content creators.” He added that as video podcasts grow in popularity, “you’ll see some of them find their way to Netflix.”

This statement aligns with earlier reports from February suggesting that Netflix had been in talks with creators and talent agents about adding video podcast programming. The potential partnership with iHeartMedia would extend that strategy, giving Netflix a foothold in the growing podcast video space.

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