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Digital marketing industry news
updated daily

WhatsApp launches ads on its messaging app

WhatsApp logo in brand colors displayed on a slanted phone screen held by a dark-skinned hand against a wooden background.
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The company says there are no plans to show ads inside personal chats or messages

The Keyword
4 Mins
top stories

Meta adds AI-powered video generation tool to Advantage+ ad suite

TikTok expands Symphony AI suite with a new image-to-video feature

Amazon partners with Roku to expand CTV ad reach in the U.S.

Influencer marketing spend to hit $33B globally

TikTok Shop sales surge 120% year-over-year in the U.S.

Search

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Open laptop on a wooden desk displaying the Google Ads logo and text in bold on a clean white screen.
Google Ads

Google updates Smart and PMax campaigns to focus on high-intent local users

June 16, 2025
Google AI Mode interface in dark mode featuring the multicolor Google logo above a grey search bar with magnifying glass icon.
Google

Google rolls out AI Mode to all U.S. users

June 16, 2025
Neon Google logo sign in blue, red, yellow, green, and light blue colors illuminated against a dark, ribbed background.
Google

Google tests AI-generated audio summaries in Search results for U.S. users

June 13, 2025
Google search engine homepage on smartphone in dark mode with colorful Google logo blurred in the background, emphasizing mobile search.
Google

Google's AI search shift causes traffic drop for news publishers

June 11, 2025
Colorful 3D Google logo inside a modern office with glass walls, greenery, and people walking by, highlighting tech company branding.
Google

Google adds Shorts to AI Overviews in Search

June 10, 2025
Perplexity AI logo displayed on a smartphone screen, held in hand with a blurred blue-toned background, symbolizing AI search tools.
Perplexity

Perplexity processed 780 million search queries in May

June 6, 2025

Video Advertising

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Smartphone illustration with the YouTube logo in red and white on a plain brown background, YouTube app concept.
YouTube

YouTube adds 'follow-on views' to Demand Gen campaigns to drive repeat video engagement

June 13, 2025
YouTube logo with red play button displayed on a black background over an illuminated computer keyboard.
YouTube

YouTube tests 30-second non-skippable ads in regular campaigns

June 11, 2025
YouTube logo displayed on a smartphone screen, placed over a red-illuminated keyboard.
YouTube

YouTube launches side-by-side ads for live mid-rolls on TV and desktop

May 30, 2025

More

Channel 4

Channel 4, ITV, and Sky partner to launch a joint ad marketplace for UK SMEs

June 17, 2025
Amazon

Amazon partners with Roku to expand CTV ad reach in the U.S.

June 17, 2025
Influencer Marketing

Influencer marketing spend to hit $33B globally

June 16, 2025

trusted by 217k+ Marketers - 5 minute read ⚡