TikTok is adding new AI ad features to its Symphony toolset. The latest expansion includes three new features: Image to Video, Text to Video, and Showcase Products.

TikTok first launched Symphony Creative Studio in November last year as a tool to generate ads from product information. This latest update builds on that foundation. Now, the company is bringing more features into the tool to enable brands to scale video ads on the platform.

Image to Video feature: From product photo to TikTok clip

Symphony Image to Video turns brand assets such as mood boards, product photos, or static creatives into animated TikTok-first videos. Brands can generate five-second clips using an image and a short text prompt. These clips can be edited together into full ads.

According to the platform, “marketers can use this new format to generate multiple variations of existing on-brand content or bring a full product catalogue to life.”

For example, a shoe brand could upload an existing product photo and create multiple short videos that show off the product from different angles or style it in different scenes, all generated by AI.

Text-only prompts now create ad videos

Symphony Text to Video allows marketers to create videos from scratch using only a text prompt. According to TikTok, brands can enter a short description, and the tool generates a video that fits the prompt. 

A few lines of copy can now become a video concept that advertisers can tweak, test, or build on.

Showcase Products puts AI avatars in ad campaigns

TikTok is also launching Showcase Products, a feature designed to highlight products with the help of AI-generated avatars. Advertisers can upload a static product image and select an avatar to generate a five-second TikTok clip.

With an image upload, brands can choose from three video formats: an avatar holding a product, modeling a clothing item, or showcasing a mobile app.

Built-in AI disclosures and safety review

All content generated with Symphony is automatically labeled as AI-generated. The company claims it also puts each asset through multiple rounds of safety review, starting from the input text or visuals to the final output.

Adobe Express and WPP Open integrations support cross-platform creation

TikTok is also expanding its partnership with Adobe. Adobe Express users can now access the Symphony Image to Video feature directly within the desktop app, allowing brands, creators, and small businesses to generate TikTok-first content inside their existing workflow.
The platform will also integrate Symphony into WPP Open, the agency’s AI-enabled marketing platform. This gives WPP teams access to features such as AI dubbing, avatar modeling, and Generate & Remix tools.

TikTok joins a wider trend in AI-generated advertising

With this expansion, TikTok joins a growing group of digital platforms using generative AI to reshape ad creation. Meta’s AI tools offer similar automated creative formats. Google also has a feature in its Product Studio, allowing advertisers to turn product images into short videos. Pinterest’s Performance+ creative lets brands convert static product photos into lifestyle visuals.

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