Nelson Oboh

Nelson Oboh is a Writer at The Keyword, where he specializes in the intersection of AI integration and social media infrastructure. With a focus on Meta & Google's evolving advertising ecosystems, Nelson transforms complex technical updates into actionable insights for marketing leaders. His work at The Keyword is centered on primary-source verification, often reverse-engineering platform updates and analyzing SEC filings to provide a 'look under the hood' of the world’s largest ad platforms

All of Nelson’s research is conducted under the editorial direction of Kole Ogundipe. This collaborative process ensures that every report meets our rigorous standards for technical accuracy, performance-marketing relevance, and data integrity.

Nelson focuses on the "seismic" updates that redefine how brands reach their audience. Instead of covering minor feature rolls-outs, he analyzes the structural changes at OpenAI, Google, and Meta—such as the transition from search engines to AI answer engines—and what they mean for long-term brand equity. As platforms like Google, ChatGPT and Perplexity experiment with chatbot monetization and AI-driven ad units, Nelson cuts through the technical jargon to explain the bottom-line impact. He tracks how the growth of AI and new revenue models will disrupt traditional SEO and PPC strategies. Nelson reports on the big-picture trends that move the needle for global brands.