Meta Ads News

Meta is moving from selling ad inventory to small businesses toward selling them software that runs the work.

Charging per asset turns every extra brand account an agency runs into a recurring line on its budget.

Meta’s ad system pushes advertisers to supply many creative variations, and few can produce that volume by hand.

New data reading 5,460 live UK Meta ads finds that most brands are spending week after week without one ad that has stood the test of time.

Meta Superintelligence Labs built the model in-house, and Meta is now routing it into the creative and shopping tools businesses rely on.

With Meta's AI assembling each ad in real time, feed quality and raw creative become the two levers advertisers still control.

The update lets users connect without revealing their phone numbers, which was previously the default way users connected on the app.

The platform is pushing past short-form Reels into the lean-back, streaming-style viewing that YouTube and Netflix dominate on CTVs

The company is testing AI tools that generate ads from campaign performance data

Forum is the latest in a run of niche standalone apps from Meta, reflecting Zuckerberg's stated plan to use AI efficiencies to ship many more products

The push deepens Meta's bet on live commerce, a market TikTok Shop and Amazon reached first, and lands days before the company's Cannes Lions appearance

Britain would become the largest country yet to follow Australia's lead, with the government saying its plan will go further than any other country's

The platform has added 100 million monthly users since surpassing 400 million in August 2025

The new AI-powered tool aims to allow users to use Facebook as a search engine

Advertisers can now place video ads that appear after eligible organic Reels stop playing

Meta is revisiting episodic video, a format it tried and abandoned twice with IGTV Series and Instagram Guides

The rollout includes a business tier that hints at a broader shift in how visibility on the platform gets distributed

Muse Spark pushes Meta toward conversational shopping where product discovery happens inside AI interactions

The update builds on Meta’s broader push to automate ad creation and optimization using AI

The ruling puts live Ads Manager and creator marketplace integrations at risk