Meta Ads News

Britain would become the largest country yet to follow Australia's lead, with the government saying its plan will go further than any other country's

The platform has added 100 million monthly users since surpassing 400 million in August 2025

The new AI-powered tool aims to allow users to use Facebook as a search engine

Advertisers can now place video ads that appear after eligible organic Reels stop playing

Meta is revisiting episodic video, a format it tried and abandoned twice with IGTV Series and Instagram Guides

The rollout includes a business tier that hints at a broader shift in how visibility on the platform gets distributed

Muse Spark pushes Meta toward conversational shopping where product discovery happens inside AI interactions

The update builds on Meta’s broader push to automate ad creation and optimization using AI

The ruling puts live Ads Manager and creator marketplace integrations at risk

The test reflects a broader push by Meta to explore subscription revenue alongside advertising

Server-side tracking was out of reach for smaller advertisers until now.

Emarketer’s forecast shows Meta’s faster growth and AI ad tools are driving higher ad spend share

This move is part of Meta’s larger push to reposition itself in the AI market

The update builds on Instagram’s push to let creators test content beyond their existing audience

The new model aims to process more user signals in real time to improve ad relevance

Meta’s new research shows how neural response modeling could influence future ad testing

The subscription reflects Meta’s broader strategy to diversify revenue beyond ads

The company is aligning ads with content users are already engaging with

Meta is closing the gap on the social commerce infrastructure TikTok Shop has had since 2023

Meta is building a commission-based affiliate engine that directly challenges TikTok Shop's creator commerce advantage