Meta Ads News

Meta's ad platform across Facebook, Instagram, Threads and WhatsApp: Advantage+, the delivery algorithm, account enforcement, the Ad Library and the policy changes advertisers have to plan around.

Start here: How the Meta ads algorithm works

a minimalist line illustration of a server connection with the Meta logomark.

Meta Adds One-Click Conversions API Setup for Advertisers

2026-04-20

a minimalist line illustration of a balance scale tipping with the Meta logomark.

Meta to Outpace Google in Global Ad Revenue

2026-04-14

Minimalist line illustration of a closed padlock with the Meta logomark, representing Muse Spark, Meta's new AI model powering Meta AI across its social platforms.

Meta Launches Muse Spark, Its New AI Model

2026-04-10

Minimalist line illustration of a calendar page with a film strip and the Instagram logomark, representing creators scheduling Trial Reels for timed content distribution to non-followers.

Instagram Now Lets Creators Schedule Trial Reels

2026-04-08

Minimalist line illustration of a leaderboard with the Meta logomark, representing Meta's Adaptive Ranking Model and ad ranking system performance on Instagram.

Meta updates Instagram ad system with Adaptive Ranking Model

2026-04-01T14:30:00.000Z

Meta May Predict Ad Performance Using Brain-response AI Models

2026-03-31

Minimalist line illustration of a padlock with an eye symbol and the Meta logomark, representing Instagram Plus private Story views and paid subscription features.

Instagram Tests Premium Subscription

2026-03-30

Minimalist line illustration of a stage spotlight with the Meta logomark, representing Meta's new ad product announcements at NewFronts 2026.

Meta Expands Reels trending Ads for Major Cultural Moments

2026-03-27

A minimalist line illustration of a wallet with the Meta logomark, representing facebook one tap checkout launching on Facebook ads via Stripe and PayPal.

Meta partners with Stripe to enable checkout on Facebook

2026-03-25

A minimalist line illustration of a shopping tag with the Meta logomark, representing Meta's expansion of meta instagram affiliate commerce to Amazon, eBay, and global marketplaces.

Meta Extends Instagram Affiliate Commerce to Amazon and eBay

2026-03-25

A minimalist line illustration of a globe with a newspaper, featuring the Meta logomark. Meta AI news publisher partnerships expanding internationally.

Meta Adds International News Publishers to Meta AI

2026-03-23

A minimalist line illustration of binoculars with the Meta logomark, representing Manus's AI-powered creator discovery integration with Instagram Creator Marketplace.

Meta Connects Manus to Instagram Creator Marketplace

2026-03-20

A minimalist line illustration of a magnet with the Facebook logomark, representing the Facebook Creator Fast Track program drawing in creators from other platforms.

Facebook is Paying Up to $3,000 Monthly to Recruit Creators

2026-03-19

A minimalist line illustration of a magnifying glass with the Meta logomark, representing Meta's ad disclosure label change from 'Sponsored' to 'Ad' on Instagram and Facebook.

Meta Replaces ‘Sponsored’ With Smaller ‘Ad’ Label

2026-03-19

Minimalist line illustration of a handshake with the Meta logomark representing Meta's Moltbook AI agent acquisition

Meta Acquires AI Agent Social Network Moltbook

2026-03-12

Minimalist line illustration of a receipt representing Meta location fees for advertisers

Meta to Charge Advertisers Location Fees in Six Countries

2026-03-10T12:00:00-05:00

Meta tests AI shopping research feature in its chatbot

2026-03-03T09:56:29-05:00

WhatsApp rolls out Status ads and Promoted Channels globally

2026-03-02T13:40:22-05:00

Manus AI testing shows mixed results in Meta Ads Manager

2026-02-26

Meta Integrates $2bn Manus Agent Into Ads Manager

2026-02-17

trusted by over 200,000 Marketers