Threads Now Has 500 Million Monthly Users

Threads has reached 500 million monthly active users, according to Meta, marking the latest growth milestone for the social platform as it continues to expand its audience and ad business.

The new figure means Threads has added 100 million monthly users since August 2025, when Instagram head Adam Mosseri said the platform had surpassed 400 million monthly active users. The increase represents 25% growth in less than a year.

The latest milestone also continues a growth trend that has accelerated over the past two years. Threads reported 175 million monthly active users in July 2024. By January 2025, that figure had climbed to 320 million. During Meta’s first-quarter 2025 earnings call, CEO Mark Zuckerberg said the platform had reached 350 million monthly users. Four months later, Threads crossed 400 million users. It has now reached half a billion monthly users.

Viewed over a longer period, Threads has grown by roughly 186% since July 2024, adding 325 million monthly users in less than two years. That growth has helped transform Threads from a new entrant in the text-based social media market into one of the largest conversation-focused platforms globally.

Threads Continues to Compete With X

The latest milestone also provides another indication of how Threads is positioning itself against X.

While X remains one of the largest social platforms in the category, Threads has continued to gain momentum, particularly on mobile. Earlier this year, Similarweb data showed that Threads had surpassed X in daily mobile users worldwide. The comparison suggested that while both platforms continue to compete for audience attention, Threads has been growing its mobile user base at a faster pace. The latest user growth rate further narrows the gap between the two platforms in terms of overall scale.

For marketers, the competition is increasingly important because both platforms are competing for the same things: audience attention, real-time conversations, creator engagement, and advertising budgets. As Threads grows, advertisers evaluating social media investments now have another large-scale platform to consider alongside X, Facebook, Instagram, TikTok, and other social networks.

A Larger Audience for Advertisers

The user milestone arrives just months after Meta expanded Threads ads globally. In January, the company rolled out ads to all eligible advertisers, extending beyond the limited testing phase that had been running in select markets.

At the time, Threads had recently surpassed 400 million monthly active users. Since then, the platform has added another 100 million users.

That growth is significant because audience size remains one of the key factors advertisers consider when evaluating media opportunities. A larger user base gives brands access to a wider pool of potential customers and provides Meta with additional ad inventory across its platforms.

The milestone also comes as Meta’s ad business continues to grow. During its first-quarter 2026 earnings, the company reported increases in both ad impressions and average ad prices across its family of apps. 

While Meta has not disclosed specific revenue figures for Threads advertising, the platform is becoming part of the company’s advertising ecosystem alongside Facebook and Instagram.

Threads is another placement option for advertisers already using Meta’s ad tools. The latest user growth does not indicate advertising performance on its own. However, it does show that the audience available to advertisers on Threads continues to expand as Meta builds out monetization across the platform.

Communities Graduate Out of Beta

Alongside the 500 million-user milestone, Meta is graduating communities which it launched last year, out of beta. Moving the feature out of beta signals Meta is treating communities as a permanent pillar of Threads rather than an experiment.

The rollout adds a Communities Hub that places groups in the main menu beside the feed. Meta says Communities will receive custom icons Community Icons that give each group a distinct visual identity, and Community Progress, which shows when a topic is close to forming its own community.

Meta is also extending Community Champion status to more people and introducing Local Communities, starting with native-language tags in Japan, Korea, and Taiwan. In the coming weeks, the company plans to bring Live Chats to more communities, with co-hosting and the option to quote moments to the feed.

More Control Over the Feed

Meta is also launching a new feature called “Your Algo.” The feature allows users to temporarily influence the types of content they see in their feeds by indicating whether they want more or less content about specific topics for a set period.

It complements "Dear Algo," the feed-tuning control Meta introduced in February, by letting users privately ask Threads to show more or less of a topic and set how long the request lasts, with options of one, three, or seven days. Both controls sit in a single hub. Your Algo is rolling out today in the U.S., Canada, the United Kingdom, Australia, and New Zealand.