Meta Ads News

A crawling right attached to using Meta for business reaches every website behind an ad account, not just what companies post on Meta.

Liability for AI-made ad content no longer depends on whether the advertiser chose to use the AI.

Meta is moving more of the path from ad to purchase onto its own apps, where it controls what shoppers see.

Meta argues that judging video ads by a single long view is a television habit that short-form viewing does not follow.

Meta is turning a single trending-content placement into inventory brands can pick by moment, and later by audience.

Meta says advertisers have asked for the first position in Feed for years, and one brand a day means it is still measuring that demand.

Meta is selling brands guaranteed blocks of time again, a buy that sits closer to television airtime than to the auction.

Meta is adding stated interest to Facebook ranking that has long relied on behaviour, bringing over a control it first built for Instagram and Threads.

A product catalog gets a brand considered by Meta’s agent, but on Profound’s numbers the pages the agent opens itself decide most of what a shopper is shown.

Meta is moving from selling ad inventory to small businesses toward selling them software that runs the work.

Charging per asset turns every extra brand account an agency runs into a recurring line on its budget.

Meta’s ad system pushes advertisers to supply many creative variations, and few can produce that volume by hand.

New data reading 5,460 live UK Meta ads finds that most brands are spending week after week without one ad that has stood the test of time.

Meta Superintelligence Labs built the model in-house, and Meta is now routing it into the creative and shopping tools businesses rely on.

With Meta's AI assembling each ad in real time, feed quality and raw creative become the two levers advertisers still control.

The update lets users connect without revealing their phone numbers, which was previously the default way users connected on the app.

The platform is pushing past short-form Reels into the lean-back, streaming-style viewing that YouTube and Netflix dominate on CTVs

The company is testing AI tools that generate ads from campaign performance data

Forum is the latest in a run of niche standalone apps from Meta, reflecting Zuckerberg's stated plan to use AI efficiencies to ship many more products

The push deepens Meta's bet on live commerce, a market TikTok Shop and Amazon reached first, and lands days before the company's Cannes Lions appearance