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Meta Ads News

Meta's ad platform across Facebook, Instagram, Threads and WhatsApp: Advantage+, the delivery algorithm, account enforcement, the Ad Library and the policy changes advertisers have to plan around.

Latest stories

A minimalist line illustration of a globe with a newspaper, featuring the Meta logomark. Meta AI news publisher partnerships expanding internationally.
March 23, 2026

Meta Adds International News Publishers to Meta AI

The company is building its licensing framework in response to legal pressure from publishers

A minimalist line illustration of binoculars with the Meta logomark, representing Manus's AI-powered creator discovery integration with Instagram Creator Marketplace.
March 20, 2026

Meta Connects Manus to Instagram Creator Marketplace

The integration signals a broader push to embed agent‑style automation across its business offerings

A minimalist line illustration of a magnet with the Facebook logomark, representing the Facebook Creator Fast Track program drawing in creators from other platforms.
March 19, 2026

Facebook is Paying Up to $3,000 Monthly to Recruit Creators

New Creator Fast Track program aims to lure TikTok, YouTube, and Instagram stars to post on Facebook

A minimalist line illustration of a magnifying glass with the Meta logomark, representing Meta's ad disclosure label change from 'Sponsored' to 'Ad' on Instagram and Facebook.
March 19, 2026

Meta Replaces ‘Sponsored’ With Smaller ‘Ad’ Label

Meta's change reduces the visual weight of paid content disclosures on Instagram and Facebook, while Google is moving in the opposite direction in Search

Minimalist line illustration of a handshake with the Meta logomark representing Meta's Moltbook AI agent acquisition
March 12, 2026

Meta Acquires AI Agent Social Network Moltbook

Moltbook's founders join Meta Superintelligence Labs, the unit building AI agents for advertisers and businesses, after their AI agent social network gained traction in under two months.

Minimalist line illustration of a receipt representing Meta location fees for advertisers
March 10, 2026

Meta to Charge Advertisers Location Fees in Six Countries

Starting July 1, the fees will pass Digital Service Taxes of 2% to 5% onto ad budgets in Austria, France, Italy, Spain, Turkey, and the United Kingdom.

Two smartphones displaying a blue Meta infinity logo and "Meta" text on a dark cityscape background, placed on a laptop keyboard.
March 3, 2026

Meta tests AI shopping research feature in its chatbot

Rivals like OpenAI and Google have already rolled out similar AI shopping features

WhatsApp green speech bubble logo icon on smartphone home screen close-up, surrounded by Waze, Sleeper, Facebook, and other app icons.
March 2, 2026

WhatsApp rolls out Status ads and Promoted Channels globally

The expansion adds WhatsApp to Meta’s wider ad push

Manus logo with hand icon and "manus" text on smartphone screen, Meta blue infinity logo blurred in dark background.
February 26, 2026

Manus AI testing shows mixed results in Meta Ads Manager

Testing points to faster campaign analysis but raises questions about data interpretation and access limits

Meta logo in blue infinity symbol on smartphone screen held in hand, with blurred Facebook, Messenger, Instagram, and WhatsApp icons in the background.
February 17, 2026

Meta Integrates $2bn Manus Agent Into Ads Manager

The company is positioning Manus as an AI assistant to support ad automation

Meta logo with blue infinity symbol and "Meta" text on smartphone screen over dark laptop keyboard.
February 4, 2026

Meta rolls out £2.99 ad-free subscription for UK users

The new model follows UK ICO guidance on user consent for personalised ads

Glowing blue Meta infinity logo centered on black background, surrounded by floating translucent social media bubbles: Facebook, Instagram, Threads, Messenger, WhatsApp.
January 27, 2026

Meta to test premium subscriptions across its apps

The company could be testing subscription options to offset some of its AI spending

Threads logo in glowing white on smartphone screen atop RGB-lit keyboard in dark, moody lighting.
January 22, 2026

Threads expands ads to all users globally

Ads will begin appearing in users’ feeds after last year’s advertiser rollout

Instagram app logo glowing in a multicolored gradient on a smartphone screen atop a laptop keyboard in dim lighting.
January 21, 2026

Over 50% of Instagram ads ran in Reels in 2025

New data shows ad budgets continue to shift to short-form video on Instagram

Threads app logo in colorful gradient purple-orange-pink on black screen of smartphone held in hand, "from Meta" text visible below.
January 19, 2026

Threads continues to lead X on mobile globally

The app reached 141.5 million daily mobile users, about 13% more than X

Instagram app icon in gradient purple-orange-pink on smartphone screen with app name in pink cursive and "OPEN" button visible.
January 14, 2026

Instagram’s Mosseri says AI is eroding trust in photos and videos

AI-generated media is improving so fast that visuals alone no longer guarantee authenticity

Instagram login screen in German on smartphone, showing username/email field, password field, "Anmelden" button, and "Mit Facebook anmelden" option on dark theme.
January 14, 2026

Instagram expands Reels algorithm controls to all English-speaking users

The goal is to let users manage topics based on their personal preferences

Instagram Reels feed showing "For you" and "Popular with Friends" sections with various short videos and view counts on dark theme.
December 22, 2025

Instagram tests Reels on TV screens

Adam Mosseri says the test reflects Instagram’s effort to adapt to changing screens

Smartphone on a table displaying a blue infinity symbol, Meta logo, and text on a white screen in a blurred office hallway.
December 16, 2025

Meta launches new tool to turn creator content into partnership ads

Brands can now find and run Instagram and Facebook creator content as paid ads

Blue circular diagram with five document icons connected by dotted lines, each marked with blue checkmarks indicating verification or workflow steps.
December 5, 2025

Meta signs new AI licensing deals with publishers

Publishers continue to challenge AI companies over the unauthorized use of content

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