Meta Ads News
Meta's ad platform across Facebook, Instagram, Threads and WhatsApp: Advantage+, the delivery algorithm, account enforcement, the Ad Library and the policy changes advertisers have to plan around.
Start here: How the Meta ads algorithm works
Related: Meta ad account bans · The Facebook Ad Library · Social Media Advertising News
Latest stories

Meta Adds International News Publishers to Meta AI
The company is building its licensing framework in response to legal pressure from publishers

Meta Connects Manus to Instagram Creator Marketplace
The integration signals a broader push to embed agent‑style automation across its business offerings

Facebook is Paying Up to $3,000 Monthly to Recruit Creators
New Creator Fast Track program aims to lure TikTok, YouTube, and Instagram stars to post on Facebook

Meta Replaces ‘Sponsored’ With Smaller ‘Ad’ Label
Meta's change reduces the visual weight of paid content disclosures on Instagram and Facebook, while Google is moving in the opposite direction in Search

Meta Acquires AI Agent Social Network Moltbook
Moltbook's founders join Meta Superintelligence Labs, the unit building AI agents for advertisers and businesses, after their AI agent social network gained traction in under two months.

Meta to Charge Advertisers Location Fees in Six Countries
Starting July 1, the fees will pass Digital Service Taxes of 2% to 5% onto ad budgets in Austria, France, Italy, Spain, Turkey, and the United Kingdom.

Meta tests AI shopping research feature in its chatbot
Rivals like OpenAI and Google have already rolled out similar AI shopping features

WhatsApp rolls out Status ads and Promoted Channels globally
The expansion adds WhatsApp to Meta’s wider ad push

Manus AI testing shows mixed results in Meta Ads Manager
Testing points to faster campaign analysis but raises questions about data interpretation and access limits

Meta Integrates $2bn Manus Agent Into Ads Manager
The company is positioning Manus as an AI assistant to support ad automation

Meta rolls out £2.99 ad-free subscription for UK users
The new model follows UK ICO guidance on user consent for personalised ads

Meta to test premium subscriptions across its apps
The company could be testing subscription options to offset some of its AI spending

Threads expands ads to all users globally
Ads will begin appearing in users’ feeds after last year’s advertiser rollout

Over 50% of Instagram ads ran in Reels in 2025
New data shows ad budgets continue to shift to short-form video on Instagram

Threads continues to lead X on mobile globally
The app reached 141.5 million daily mobile users, about 13% more than X

Instagram’s Mosseri says AI is eroding trust in photos and videos
AI-generated media is improving so fast that visuals alone no longer guarantee authenticity

Instagram expands Reels algorithm controls to all English-speaking users
The goal is to let users manage topics based on their personal preferences

Instagram tests Reels on TV screens
Adam Mosseri says the test reflects Instagram’s effort to adapt to changing screens

Meta launches new tool to turn creator content into partnership ads
Brands can now find and run Instagram and Facebook creator content as paid ads

Meta signs new AI licensing deals with publishers
Publishers continue to challenge AI companies over the unauthorized use of content
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