Meta is rolling out Manus AI in Ads Manager

Meta has started integrating the Manus AI assistant into its Ads Manager. According to screenshots shared online by app researcher Ahmed Ghanem, some advertisers are now seeing a pop-up inside Ads Manager telling them Manus is available to use as part of their ad setup process. The message reads:

"Manus is your new AI work partner that can automate tasks for your business, like analyzing data, generating reports, and more."

How Manus AI works for ad management

Meta is pitching Manus as an AI system that can undertake a range of tasks marketers typically perform manually. According to Meta’s pop-up message, the assistant can uncover new insights through conducting research. This means Manus can analyze ad data and find patterns or trends.

The company says the assistant can also generate reports, which could allow it to create summaries of ad campaigns automatically. Manus will also be able to schedule recurring tasks. By integrating these capabilities into Ads Manager, the company claims advertisers may be able to leverage Manus to support data-related aspects of the ad process.

How advertisers can access Manus on the platform

Advertisers can access Manus from the “Tools” section in Ads Manager. To use the AI assistant, they can open their ad dashboard, navigate to “Tools,” and select Manus alongside the other tools offered in Meta’s ad platform.

The Manus acquisition and Meta’s AI strategy

Meta acquired Manus AI late last year for a reported $2 billion. The company says this acquisition supports its efforts to build autonomous AI agents capable of performing complex tasks across both consumer and business products.

The integration of Manus AI into Ads Manager is a step in the platform’s ongoing evolution of its ad technology. Meta’s financial results over the past several quarters show how AI has become central to its ad business. In the most recent quarter, Meta reported $58 billion in ad revenue, a 24% increase year-over-year, with higher ad impressions and price per ad contributing to revenue gains.

CEO Mark Zuckerberg emphasized that AI investments are a major driver of these results, with ads remaining the dominant revenue source. Chief Financial Officer Susan Li has said that Meta sees “meaningful” revenue already coming from generative AI features and that the company continues to expand access to these tools for advertisers.

Meta has projected a sharp rise in capital spending for AI in 2026, with estimates of between $115 billion and $135 billion to build out the computing and talent needed for its AI roadmap. Much of that investment, required for new models, data centers, and tooling, is underpinned by revenue generated from its ad business.

The company is pushing more AI features into advertising, and some brands are experimenting with tools like Advantage+ automation and generative creative. Adding Manus could help Meta move toward fully automating the ad process.