Meta is rolling out more AI features for advertisers under its Advantage+ suite. The latest update includes tools for generating video ads from static images, building consistent branding elements at scale, and introducing interactive stickers with call-to-action (CTA) elements.

In February, Meta introduced new AI tools in its Advantage+ suite for advertisers, including a streamlined campaign setup, the addition of an "Advantage+ on" label, and the rollout of Advantage+ leads campaigns. Now, it is further expanding Advantage+. The company shared these updates alongside the Cannes Lions International Festival of Creativity.

Meta tests a new image-to-video generation tool

Meta is testing image-to-video ads. The feature allows advertisers to turn static images into animated, multi-scene video ads. According to AdWeek, the tool adds music, text overlays, and transitions automatically.

This approach is similar to tools recently introduced by TikTok, Google, and Amazon. For example, TikTok has added a comparable feature in its Symphony Suite, while Amazon’s Video Generator allows U.S. sellers to create short videos from product images.

Google also launched an AI-powered video generation tool in Product Studio for U.S. advertisers.

AI-generated video highlights

Meta is also testing “video highlights,” which automatically select phrases and key scenes from longer videos to emphasize a product’s main value. For example, if a brand uploads a longer video or multiple scenes, the tool can automatically cut and highlight the parts most likely to resonate with viewers.

Customization and consistent branding get a boost

Another feature in the expansion focuses on branding. Meta says advertisers can now maintain consistent creative across campaigns by applying logos, fonts, and brand colors automatically at scale.

Creative Sticker CTAs bring interactive flair to Stories and Reels

Meta has introduced Creative Sticker CTA buttons. These allow advertisers to design branded stickers that include slogans, graphics, or product visuals, along with clickable call-to-action buttons. At launch, this feature will be available on Facebook Reels and Stories, with Instagram Stories support coming later this year.

This move could help make Stories and Reels more shoppable and performance-driven without requiring additional production tools.

AI tools expand for creative and conversational ads

Meta is further expanding its Business AI capabilities to include new voice features, AI-generated prompts, and quick FAQ buttons within ads. These tools aim to help brands create conversational ad experiences, such as answering common questions automatically or offering product suggestions using AI-generated text. 

The company is positioning this as a way to scale personalized content without needing a live agent or full creative team for every campaign.

More placements are coming as well. Advertisers in the U.S. will now see new ad opportunities on Instagram Stories and Facebook Reels. These placements reflect Meta’s continued shift toward short-form video as a primary engagement format.

Virtual Try-On expands to more users

Advantage+ is also expanding testing for its Virtual Try-On experience. This lets shoppers see how clothing looks on AI-generated models with different body types. Google already offers similar virtual try-on tools for apparel. With Meta’s update, more advertisers will be able to test how these experiences perform in their campaigns.

All of these updates are part of Meta’s broader effort to automate the ad creation process. The company says its Advantage+ Ad Creative features are already improving campaign performance, and the new additions are designed to build on that momentum.

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