Amazon has partnered with LinkedIn to bring CTV ads into its Demand-Side Platform (DSP), allowing advertisers to run CTV campaigns using LinkedIn audience targeting inside Amazon’s programmatic system.
U.S. advertisers who already use Amazon DSP for programmatic media buying can now extend those campaigns into connected TV placements while applying LinkedIn audience targeting signals.
How LinkedIn CTV Ads Work Inside Amazon DSP
The setup brings LinkedIn’s professional audience data into Amazon DSP’s connected TV inventory. Instead of running CTV ads separately through traditional TV or streaming deals, advertisers can now manage it through the same programmatic workflow they already use in Amazon DSP.
Within Amazon DSP, advertisers can now access LinkedIn’s CTV ad inventory and apply LinkedIn audience targeting to streaming TV campaigns. The process stays inside Amazon’s buying system, meaning advertisers do not need to shift platforms to access LinkedIn’s CTV placements. Campaign planning, targeting, and activation all happen through Amazon DSP, while LinkedIn provides the audience signals used for targeting.
Amazon DSP becomes the control channel, while LinkedIn provides the audience definition used for ad delivery on connected TV screens.
LinkedIn's Second Programmatic CTV Platform
LinkedIn named The Trade Desk as its first programmatic DSP partner for CTV advertising earlier this year. Amazon DSP is now the second, and one with existing structural ties to the supply side. Amazon DSP is the recommended transition platform for Microsoft Invest customers, and Microsoft Monetize is a preferred supply-side partner in Amazon's Certified Supply Exchange.
The LinkedIn integration builds on that established infrastructure rather than requiring new technical buildout on either side. The platform has been gradually expanding its ad formats beyond its core feed-based placements, especially into video and broader brand advertising formats. Connected TV is now part of that expansion.
On the Amazon side, DSP has been growing as a central tool for programmatic advertisers who want access to streaming TV inventory alongside retail media and other digital placements. This integration adds another part to that ecosystem by connecting professional audience data from LinkedIn into TV environments.
The timing is deliberate. Amazon's 2026 Upfront presentation is scheduled for May 11, four days after this announcement. Positioning Amazon DSP as a professional audience CTV buy ahead of upfronts season signals clearly which advertisers Amazon wants in the room.
Why this Matters for CTV advertising
Connected TV advertising has been increasingly tied to programmatic buying as more viewing shifts to streaming platforms. With this integration, LinkedIn is extending its ad inventory beyond desktop and mobile feeds into television screens.
At the same time, Amazon DSP continues positioning itself as a hub for cross-channel ad buying, especially across streaming and retail media environments. The addition of LinkedIn CTV ads means advertisers can now combine professional targeting data with TV-scale reach inside one system.
This also reflects a trend in digital advertising where social platforms and demand-side platforms are linking audience data with streaming inventory rather than keeping them separate.
Recap
What is LinkedIn CTV Ads on Amazon DSP?
LinkedIn CTV Ads on Amazon DSP is an integration that lets U.S. advertisers activate LinkedIn's professional audience segments, including job title, industry, and seniority, against streaming TV inventory via deal-based buying through Microsoft Monetize. Advertisers can also layer LinkedIn audiences alongside Amazon's own first-party data in the same campaign.
Which programmatic DSPs now support LinkedIn CTV targeting?
Two major platforms now offer LinkedIn audience targeting for CTV: The Trade Desk, named LinkedIn's first programmatic CTV DSP partner earlier in 2026, and Amazon DSP, announced as the second on May 7, 2026. No other major programmatic DSP currently offers LinkedIn professional data at CTV scale.
Why does LinkedIn audience targeting on CTV matter for B2B marketers?
B2B marketers have historically struggled to apply precise professional targeting to streaming TV campaigns. This integration lets them activate LinkedIn's professional signals against CTV inventory through Amazon DSP, making streaming TV a more viable channel for B2B demand generation without sacrificing targeting precision.
