Netflix and iHeartMedia have announced an exclusive video podcasting partnership that will bring at least 15 iHeartPodcasts to Netflix as video content starting in early 2026. The rollout will begin in the U.S., with other markets expected later.

This marks Netflix’s first formal entry into podcasting and iHeartMedia’s first major video-first distribution move. Earlier reports said the two companies were in discussions to bring video podcasting to Netflix. Both companies described the partnership as a way to expand how audiences experience podcasts. 

iHeartMedia CEO Bob Pittman said the move is an expansion of podcast formats rather than a shift away from audio. “Audio podcasting has been the fastest-growing medium over the past 20 years, and now we’re thrilled to expand that experience with an exciting new category, video podcasts,” Pittman said. He added that the partnership gives audiences another way to engage with familiar shows while introducing them to new viewers through Netflix’s video platform.

How the rights and distribution work

As part of the deal, 15 popular iHeartPodcasts will stream on Netflix as video-only content. iHeartMedia will continue to own and distribute the audio versions, which will remain available on iHeartRadio and other podcast platforms.

Netflix, however, will be the sole home for the video versions, meaning full video episodes will no longer be available on platforms like YouTube.

Which podcasts are included in the launch

The initial lineup includes a mix of long-running franchises, celebrity-led shows, and category-focused podcasts. Titles confirmed for the Netflix rollout, include The Breakfast Club, My Favorite Murder, Joe and Jada with Fat Joe and Jadakiss, Dear Chelsea with Chelsea Handler, This Is Important from the Workaholics cast, Bobby Bones Presents: The Bobbycast, and The Psychology of Your 20s.

iHeartMedia said the shows were selected based on audience scale, host recognition, and engagement across audio platforms. New video episodes will debut alongside select library content when the rollout begins.

Netflix wants to become a destination for video podcasts

Video is playing a growing role in podcast consumption. According to Podcast Statistics, the global podcast market is valued at about $39.6 billion in 2025, with video accounting for an increasing share of attention and time spent. Netflix has already shown interest in the category. In October, Netflix signed a similar video podcast exclusivity deal with Spotify.

The streamer is adding video podcasts to diversify content and compete more directly with YouTube, which has become a major platform for video-first podcasts. Netflix wants to be an alternative destination for creators who want video distribution without relying solely on open platforms. This approach leans on Netflix’s global subscriber base and its existing video infrastructure.

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