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performance marketing industry news
updated daily

Google tests ads in AI Mode in the U.S.

Dark screen with neon blue, red, green, and yellow lines framing text that reads “Ask anything with AI Mode,” highlighting Google AI feature.
Search

Google is expanding its efforts to monetize AI within its search ecosystem

The Keyword
4 Mins
top stories

OpenAI acquires Jony Ive’s startup io in a $6.4 billion deal

Meta launches ‘early release program’ for advertisers to test generative AI ad tools

Netflix to launch AI-powered interactive midroll and pause ads by 2026

YouTube Shorts matches revenue per watch hour of regular videos in key markets

YouTube launches ‘Peak Points’ ads that appear after key video moments

Search

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Jony Ive and Sam Altman in black-and-white portrait; one with glasses and a hoodie leans on the other, who wears a sweater, both facing the camera.
OpenAI

OpenAI acquires Jony Ive’s startup io in a $6.4 billion deal

May 22, 2025
Perplexity and PayPal logos in white on a black background, symbolizing a tech and fintech collaboration or partnership.
Perplexity

Perplexity partners with PayPal to launch in-chat shopping for U.S. Pro users

May 15, 2025
Bright white Apple logo mounted on a dark glass storefront window, highlighting premium tech branding and retail presence.
Apple

Apple weighs AI search options for Safari

May 9, 2025
ChatGPT logo in green neon on a dark 3D platform with glowing tech elements, highlighting AI chatbot and futuristic design.
ChatCPT

ChatGPT dominates the AI search with an 80% traffic share

May 8, 2025
Smartphone displaying Google search homepage in dark mode with visible Google logo and search bar, emphasizing mobile search interface.
Google

Google disputes Apple’s claim of Safari search decline

May 8, 2025
Illuminated Apple logo above a glass entrance, showcasing Apple branding and minimalist retail store design.
Apple

Apple says Safari searches dropped for the first time in 22 years

May 8, 2025

Video Advertising

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A Netflix series playing on an iMac screen with the red Netflix logo, sleek white desk, and user hand on a wireless mouse.
Netflix

Netflix to launch AI-powered interactive midroll and pause ads by 2026

May 19, 2025
Hand holding smartphone with YouTube Shorts logo displayed in front of large YouTube logo, highlighting short-form video content.
YouTube

YouTube Shorts matches revenue per watch hour of regular videos in key markets

May 16, 2025
YouTube logo with red play button and white text on black background, overlaying illuminated laptop keyboard, digital streaming focus.
YouTube

YouTube launches ‘Peak Points’ ads that appear after key video moments

May 15, 2025

More

Samsung

Samsung tests ads on its smart refrigerator screens

May 9, 2025
OpenAI

OpenAI is in talks to acquire Jony Ive and Sam Altman’s AI device startup

April 15, 2025
Spotify

Spotify launches Ad Exchange for real-time programmatic ads

April 3, 2025

trusted by 217k+ Marketers - 5 minute read ⚡