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performance marketing industry news
updated daily

U.S. influencer marketing spending to exceed $10B in 2025

A smiling fashion influencer in a cozy bedroom holds up a gray top while recording a video with a ring light and smartphone setup.
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However, spending growth will slow to 15% in 2025 due to market maturity and TikTok uncertainty

The Keyword
3 Mins
top stories

eBay and Etsy adopt AI-driven personalization to stay competitive

Facebook adds Stories to its creator monetization program

YouTube expands BrandConnect for brands to partner with creators

LinkedIn expands Predictive Audiences with new AI targeting tools

Meta pushes Google Analytics integration for ad tracking

Search

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3D Google logo in bold blue, red, yellow, and green letters mounted on a white wall, casting soft shadows for a dynamic effect.
Google Ads

Google expands Search Max beta to more advertisers

March 12, 2025
Google AI Mode interface on a smartphone, displaying search results for Boston Public Garden with scenic winter images and descriptions.
Google

Google explores bringing ads into AI Mode in Search

March 8, 2025
Google AI Mode interface displaying AI-powered search results on déjà vu and memory, with a dark-themed "Meet AI Mode" prompt for follow-ups.
Google

Google expands AI Overviews with Gemini 2.0 in the U.S.

March 6, 2025
Microsoft AI-powered shopping assistant interface showcasing Contoso Lightning 40 running shoes with product details, images, and chatbot Q&A.
Microsoft

Microsoft tests AI brand agents for websites

March 6, 2025
AI-powered virtual try-on for beauty and fashion shopping displayed on three smartphone screens, showcasing customizable avatars and outfits.
Google

Google Shopping adds AI-powered fashion search and virtual try-ons

March 6, 2025
Diverse group of four friends sitting on a cozy white couch against a vibrant purple background, enjoying snacks and watching TV together.
Amazon

Amazon launches ‘Complete TV’ to manage ad spend across linear and streaming platforms

March 5, 2025

Video Advertising

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A YouTube-branded event booth with red and black decor, "Howdy Austin" signage, illuminated counters, and large screens displaying Shorts.
YouTube

YouTube expands BrandConnect for brands to partner with creators

March 14, 2025
YouTube logo on a white card with rounded edges, placed on a brown surface. The red play button contrasts with the neutral background.
YouTube

YouTube adjusts mid-roll ad placements to reduce interruptions

February 26, 2025
YouTube Premium logo featuring the red YouTube play button icon and bold black text on a light gradient background.
YouTube

YouTube tests ‘Premium Lite’ at $7.99 monthly

February 21, 2025

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eBay

eBay and Etsy adopt AI-driven personalization to stay competitive

March 17, 2025
Glance

Glance partners with Google to launch AI-powered shopping on lock screens

February 27, 2025
Lidl

Lidl becomes the first UK supermarket to sell on TikTok Shop

February 21, 2025

trusted by 217k+ Marketers - 5 minute read ⚡