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performance marketing industry news
updated daily

Google disputes Apple’s claim of Safari search decline

Smartphone displaying Google search homepage in dark mode with visible Google logo and search bar, emphasizing mobile search interface.
Search

The company says searches from Apple devices are still growing despite rising AI search tools

The Keyword
3 Mins
top stories

ChatGPT dominates the AI search with an 80% traffic share

TikTok adds new tools to ‘Pulse Core’ to give brands more placement options

Apple says Safari searches dropped for the first time in 22 years

Zuckerberg: AI will make Meta’s ad business work “a lot better”

Google launches AI Max for Search campaigns

Search

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ChatGPT logo in green neon on a dark 3D platform with glowing tech elements, highlighting AI chatbot and futuristic design.
ChatCPT

ChatGPT dominates the AI search with an 80% traffic share

May 8, 2025
Illuminated Apple logo above a glass entrance, showcasing Apple branding and minimalist retail store design.
Apple

Apple says Safari searches dropped for the first time in 22 years

May 8, 2025
Smartphone displaying the Google Ads logo with blue, yellow, and green elements, placed next to a silver laptop on a gray surface.
Google Ads

Google launches AI Max for Search campaigns

May 6, 2025
Three women working on laptops in a modern office, collaborating on digital advertising projects under a neon-lit creative wall display.
Digital Ads

Digital ad revenue rises across major platforms in Q1 2025

May 5, 2025
Dark screen with neon blue, red, green, and yellow lines framing text that reads “Ask anything with AI Mode,” highlighting Google AI feature.
Google

Google brings AI Mode to all Labs users in the U.S.

May 2, 2025
Google ads muti-colored logo on a white platform is placed on a blue background
Google Ads

Google rolls out channel-level reporting in Performance Max campaigns

May 1, 2025

Video Advertising

View All
Smart TV screen displaying Netflix, Spotify, ITV, Prime Video, and Vevo apps in a cinematic room with dim blue ambient lighting.
Ads and Marketing

Digital video ad spend surpasses linear TV in the 2025 upfront market

April 29, 2025
YouTube app icon displayed on a white iPhone screen with gradient background, highlighting mobile video streaming and digital content.
YouTube

YouTube tests AI Overviews in search results

April 24, 2025
YouTube logo displayed on a smartphone screen, placed over a red-illuminated keyboard, symbolizing digital media and video streaming.
YouTube

YouTube supports the "No Fakes Act" to fight unauthorized AI deepfakes

April 10, 2025

More

Samsung

Samsung tests ads on its smart refrigerator screens

May 9, 2025
OpenAI

OpenAI is in talks to acquire Jony Ive and Sam Altman’s AI device startup

April 15, 2025
Spotify

Spotify launches Ad Exchange for real-time programmatic ads

April 3, 2025

trusted by 217k+ Marketers - 5 minute read ⚡