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Meta Ads News

Meta's ad platform across Facebook, Instagram, Threads and WhatsApp: Advantage+, the delivery algorithm, account enforcement, the Ad Library and the policy changes advertisers have to plan around.

Start here: How the Meta ads algorithm works

Related: Meta ad account bans · The Facebook Ad Library · Social Media Advertising News

Latest stories

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November 12, 2024

Meta cut subscription prices by 40% for EU users on Facebook and Instagram

The changes respond to EU privacy regulations that require increased user control over personalized ads

Meta logo in white with a blue infinity symbol displayed prominently at a tech event, with a blurred background of attendees and exhibition booths
November 6, 2024

Meta’s new ‘Flexible Media’ selects and places ad media across different placements

The goal is to allow Meta’s system to determine the best-performing placements for ad content

Instagram app download page displayed on a tablet screen, featuring the Instagram logo, a 4.7-star rating, and the option to download the app.
November 1, 2024

Instagram adjusts video quality based on engagement and Internet speed

There are concerns about the impact of this video-scaling approach on small creators

The Meta logo is showcased on a smartphone screen, set against a dimly lit keyboard backdrop, creating a striking visual contrast.
October 31, 2024

Meta’s Q3 ad revenue drives record quarterly growth

A significant increase is expected in capital spending in 2025

A close-up of a hand holding a smartphone displaying the Meta logo on its screen, set against a solid blue background.
October 29, 2024

Meta develops an AI search engine to compete with Google and Microsoft’s Bing

The AI search market is heating up with fierce competition from OpenAI and Google

Meta's logo displayed on a modern glass building facade, featuring bold white lettering and the company's blue infinity symbol in the top left.
October 23, 2024

Meta enables automatic ad adjustments without advertisers’ approval

The new update allows Meta to have some control over campaign management

An Instagram video interface featuring Adam Mosseri, Head of Instagram. On the right side of the screen, Adam Messori appears in a video frame discussing why carousel posts outperform single photos. On the left side, there are comments about the update.
October 18, 2024

Adam Mosseri: Carousel posts drive higher reach than single-photo posts on Instagram

Mosseri also says music on carousels can now feature in the Reels tab

The Meta logo is showcased on a smartphone screen, set against a dimly lit keyboard backdrop, creating a striking visual contrast.
October 14, 2024

Meta rolls out a new feature for brands to add creator content into collections ads

The new update aims to enhance collaboration between brands and creators

Meta's new brand safety and suitability tools are showcased with Facebook and Instagram logos, a dashboard interface, and security icons on a light background.
October 11, 2024

Meta introduces new brand safety tools and ad placement controls for advertisers

The updates aims to help advertisers better manage where their ads appear

The Meta logo is mounted on a modern building, featuring sleek glass windows.
October 9, 2024

Meta launches generative AI feature that creates videos from still images

Companies including Google have also introduced video generation tool

A diverse group of smiling friends takes a selfie, with smaller circular images of people and pets surrounding them. The Facebook logo and "Facebook IRL" text are centered, showcasing new platform updates.
October 7, 2024

Facebook tests a new ‘Local Tab’ feature that brings content in one place for U.S. users

The platform targets younger users to compete with TikTok and Instagram

A girl at the beach joyfully running while flying a red kite, aligning with Meta's Movie Gen launch.
October 4, 2024

Meta launches ‘Movie Gen’ to create short videos from text prompts

The company is working on integrating Movie Gen into existing apps by next year

A hand holding a phone displaying Meta's logo, all set against a blurry, colorful background.
September 17, 2024

Meta adds new ad formats that display promotional offers on Instagram Reels

These tools aim to optimize ad performance and increase seasonal sales

A Meta logo centered on a dark background, titled slightly towards the left.
September 9, 2024

Meta could be preparing to launch new ad placements

Advertisers may soon explore new segments for ad placements

A phone screen displays the Instagram app on the App Store, featuring the Instagram logo prominently, with other elements like ratings and age restrictions blurred.
September 4, 2024

Instagram enables users to comment directly on Stories

Followers can now publicly comment and reply to each other’s Instagram Stories

Smartphone displaying the Threads app logo on the screen, resting on a laptop keyboard. Meta explores ads in Threads but has no immediate monetization plans.
August 26, 2024

Meta explores bringing ads to Threads, but says “no immediate” monetization plans

In April, Instagram head Adam Mosseri confirmed that Meta plans to introduce ads to Threads

A Meta logo on a purple background, slightly tilted right, with a faded version in the background, facilitating the news on Meta's launch of a cross-posting feature from Instagram and Facebook to Threads.
August 23, 2024

Meta launches cross-posting feature from Instagram and Facebook to Threads

Users can simultaneously update and share content across Meta’s three different applications

A close-up view of a hand holding a smartphone. The phone screen displays the Meta logo, which is visible against a white background. Surrounding the Meta logo are slightly blurred icons of Facebook, Messenger, WhatsApp, and Instagram, each represented by their respective logos. These icons are arranged around the Meta logo in a subtle, out-of-focus manner, blending into the white background.
August 21, 2024

Meta will offer a new ad delivery model which focuses on “incremental conversions”

Meta is hoping that more sophisticated analytics will deliver improved business results

An Instagram video interface featuring Adam Mosseri, Head of Instagram. On the right side of the screen, Adam Mosseri appears in a video frame discussing Instagram’s update. On the left side, there are comments about the update. The update highlights that 'Views' will become the primary metric across all Instagram content formats.
August 8, 2024

Instagram makes ‘Views’ the primary metric for all content formats

Creators can now evaluate their performance through a single metric

Meta logo and the word ‘Meta’ centered on a blue background. The Meta logo, a stylized letter ‘M,e,t, a’ is displayed in a clean, modern font.
August 6, 2024

Meta plans to reduce reliance on Apple

Mark Zuckerberg is focusing on advancing AI and developing new platforms

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