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Meta Ads News

Meta's ad platform across Facebook, Instagram, Threads and WhatsApp: Advantage+, the delivery algorithm, account enforcement, the Ad Library and the policy changes advertisers have to plan around.

Start here: How the Meta ads algorithm works

Related: Meta ad account bans · The Facebook Ad Library · Social Media Advertising News

Latest stories

Meta logo prominently centered against a light blue background. Surrounding the Meta logo are smaller icons representing Facebook, WhatsApp, and Instagram, all also set against the same light blue background
July 31, 2024

Meta phases out celebrity AI chatbots

Meta’s AI Studio will replace celebrity chatbots

A Meta logo centered on a light gray background, titled slightly towards the left
July 30, 2024

Meta links Instagram feed rankings to Threads activity

Engagement on Threads now impacts Instagram feed visibility

Meta's AI Studio interface showing multiple custom AI chatbots. The image features several AI profiles displayed in a grid layout, each with a unique name, avatar, tone, and personality
July 28, 2024

Meta launches AI Studio for custom Instagram chatbots

Meta says AI Studio will lessen high-volume messages for Instagram creators

Meta logo and the word ‘Meta’ centered on a blue background. The Meta logo, a stylized letter ‘M,e,t,a’ is displayed in a clean, modern font.
July 28, 2024

EU warns Meta over misleading ‘ad-free’ plan

Concerns include use of the term ‘free,’ unclear language, and pressure on users to make quick decisions.

Meta logo displayed on a purple background, tilted slightly to the right. The logo is prominent in the foreground, with a faded version of the logo visible in the background. This image accompanies news about Meta's addition of a 4:5 aspect ratio option for static feed ads in Ads Manager.
July 28, 2024

Meta enables advertisers to use a 4:5 aspect ratio for ads

The 4:5 aspect ratio reportedly has a higher click-through rate

The interface of Meta's new AI assistant, ‘Meta AI’. The interface features a modern design with sections for various functions. Key elements include advanced creative tools for generating and editing images. The interface is highlighted by its multilingual support and is shown in a layout that reflects its availability in multiple countries and languages.
July 26, 2024

Meta is extending access to new AI assistant

Users can now use Meta AI in their preferred language

Meta logo on a background
July 26, 2024

Meta is rolling out custom CTA offers to Instagram ads

Advertisers can now present multiple offers on IG ads

Meta logo and the word ‘Meta’ centered on a blue background. The Meta logo, a stylized letter ‘M,e,t,a’ is displayed in a clean, modern font.
July 20, 2024

Meta tests AI comment summaries on Facebook

AI comment summaries could be a time-saver for users

Hand holding a phone with the Meta Threads logo on the screen, Meta logo and 'Meta' text visible in the background.
July 20, 2024

Ads are coming to Threads, but advertisers aren’t enthusiastic

X’s higher user engagement is making Threads seem a less attractive option.

A white dice with the Threads logo is displayed on three of its visible sides. The dice is positioned upright on a white platform. Surrounding the central platform, there are additional platforms in vibrant colors: pink, blue, and yellow. The overall composition highlights the dice as the focal point, with the colorful platforms creating a dynamic and visually appealing background.
May 2, 2024

Threads reaches 200 million monthly active users

Threads users have increased over the past month compared to the previous three months

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