*
featured article
updated daily

X Ads News

Advertising on X (formerly Twitter): formats, brand safety and the platform's advertiser relationships.

Related: Social Media Advertising News

a minimalist line illustration of a signpost with the X logomark.

X Is Testing Grok Inside Its Ads Manager

2026-07-21
a minimalist line illustration of the video camera with the X logomark.

X Launches TikTok-style Video Reactions For Post Replies

2026-06-03
a minimalist line illustration of a handshake with the X logomark.

X is Matching Brands With Creators Using xAI

2026-05-20T20:00:00.000Z
a minimalist line illustration of a blueprint with the X logomark.

X Rebuilds Its Ad Platform Using xAI

2026-04-30
Minimalist line illustration of a balance scale with a chat bubble on one side and a stack of thumbs-up icons on the other, alongside the X logomark, representing X's algorithm weighting conversation 150 times higher than a like.

X’s Algorithm Weights One Conversation at 150 Likes

2026-04-08T13:45:00.000Z
Minimalist line illustration of a price tag representing X's new product mention ad format

X Testing Ads That Trigger From Organic Product Mentions

2026-03-10T12:00:00-05:00
Grokipedia v0.1 interface with a sleek dark search bar featuring a magnifying glass and upward arrow on a starry black background.

Elon Musk launches Grokipedia to challenge Wikipedia

2025-10-28
Laptop with the X logo on a dark screen, slightly slanted on a table in a blurry office setting with muted tones.

X to adopt a fully AI-powered algorithm by November

2025-09-25
Smartphone displaying the Grok logo on a dark screen, placed between a laptop and a lined notebook on a desk.

X plans to introduce ads in Grok AI chatbot responses

2025-08-07
3D render of the Grok logo featuring a forward slash symbol and bold metallic text on a glossy black reflective surface, giving a sleek, modern tech aesthetic.

Elon Musk launches ‘Grok Imagine,’ a text-to-video generation tool

2025-08-04
X logo placed on a mobile phone screen on a wooden-like brown background.

Elon Musk plans to relaunch Vine in an AI-powered format

2025-07-25
Black square X logo with white stylized letter X, centered on a dark gradient background, representing X branding in dark mode.

X will begin charging advertisers based on ad sizes

2025-07-01
Black background featuring white minimalist logos of xAI and X, separated by a vertical line, symbolizing a collaboration or partnership.

X launches ‘Prefill with Grok’ to automate ad creation

2025-02-23
Smartphone displaying the X logo on a white screen, placed on a textured brown surface, representing Elon Musk's rebranded Twitter platform.

X partners with Visa to power its digital payments platform ‘X Money’

2025-01-28
Glossy black 3D icon featuring a glowing blue 'X' logo, set against a dark background with a reflective surface below.

X rolls out a dedicated video tab for U.S. users

2025-01-22
Smartphone displaying the X logo on a black screen, symbolizing a sleek, modern branding interface on a wooden surface background.

X plans to launch its digital payments platform ‘X Money’ in 2025

2025-01-10
Glowing blue X logo stands on a metallic hexagonal platform against a dark background, creating a futuristic, tech-inspired aesthetic.

X is offering ad spend match to Shopify merchants in the U.S. and Canada

2024-11-27
Glowing blue X logo stands on a metallic hexagonal platform against a dark background, creating a futuristic, tech-inspired aesthetic.

X launches an AI-powered ad platform for small and medium businesses

2024-10-28
A hand holding a smartphone displaying the bold X (formerly Twitter) logo, with a blurred background showcasing the X interface.

X rolls out its trend analysis tool, ‘Radar,’ to more Premium+ users

2024-10-21
SocialAI logo with a white and gray chat bubble icon above bold white text on a black background, emphasizing AI-driven social interaction.

SocialAI is a new, Twitter-like diary app where bots reply to your posts

2024-09-13

trusted by over 200,000 Marketers