X Ads News

Musk has said the end point is Grok running campaigns rather than advising on them.

The platform is revisiting video replies with 'React with Video,' four years after Twitter's first attempt struggled to catch on

X is moving from a directory model to a managed service, with xAI ranking creators and the platform running outreach, content, and distribution on the brand's behalf

The rebuild replaces existing retrieval and ranking systems with AI-driven contextual and semantic ad delivery

X is the only major platform to open-source its engagement weights, offering a rare look at how content performs

The platform's product head Nikita Bier confirmed the contextual ad format is live with European users but ruled out any affiliate compensation for posters.

Musk is pitching Grokipedia as an “unbiased” AI-generated alternative to Wikipedia

The app plans to move away from its current ranking system to a fully AI-powered model

The move could revive X’s struggling ad business amid rising competition from OpenAI, Google, and Perplexity

Musk says Grok Imagine is a return of Vine, but powered by AI.

A potential Vine relaunch would now face competition from TikTok, Reels, and Shorts

Elon Musk says larger ads that take up more screen space will cost more on X

The new tools let advertisers automate ad creation and performance analysis on X Ads

X Money is expected to launch later this year, expanding X's "everything app" vision

The feature is available to users who have updated to the latest version of the app

The service aims to offer peer-to-peer payments and compete with platforms like PayPal and Venmo

The promotion has no minimum spend requirement but can only be redeemed once

X follows platforms like Pinterest, TikTok, and Meta using AI to automate ads

The tool aims to allow users to identify emerging topics and trends

The app is intended to offer a private, AI-driven space for reflection and feedback