Meta Ads News
Meta's ad platform across Facebook, Instagram, Threads and WhatsApp: Advantage+, the delivery algorithm, account enforcement, the Ad Library and the policy changes advertisers have to plan around.
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Related: Meta ad account bans · The Facebook Ad Library · Social Media Advertising News
Latest stories

Facebook rolls out new measures to limit unoriginal content
Creators who reuse other people’s content without edits or credit will face reduced reach and monetization loss

Instagram Reels now make up over 50% of all the time users spend on the app
Reels’ growth puts Instagram in tighter competition with TikTok and YouTube Shorts

Threads narrows gap with X in daily mobile app usage
But X still dominates in daily web traffic in June with 145.8 million global daily visits, far ahead of Threads and Bluesky

Instagram to let Google and Bing index public posts from professional accounts
The new update could enhance content discovery in search result pages

Meta adds AI-powered video generation tool to Advantage+ ad suite
The goal is to automate creative production without requiring additional manual design

WhatsApp launches ads on its messaging app
The company says there are no plans to show ads inside personal chats or messages

Meta wants to fully automate ad creative and targeting
In Q1 2025, Meta credited AI as the driving force behind its ad business

Meta launches ‘early release program’ for advertisers to test generative AI ad tools
Select advertisers can preview and customize new AI-powered ad features before the full rollout

Threads tests video ad placements
Meta aims to monetize its 350M user base with short-form video ads

Instagram introduces ‘lockable Reels’ for exclusive content
The feature allows creators to restrict access to Reels using a secret code

Zuckerberg: AI will make Meta’s ad business work “a lot better”
The goal is to help businesses focus on strategy while AI takes over ads and targeting

Meta beats Q1 2025 revenue estimates as ad prices and impressions rise
The company says its focus is on expanding its AI ad tools

Meta launches a standalone Meta AI app
The company is aiming to compete with ChatGPT and Google Gemini in conversational AI

Threads moves from Threads.net to Threads.com
The update also brings new web features to the web app

Meta rolls out ads on Threads to all advertisers
The company is aiming to monetize Threads to generate more ad revenue

Zuckerberg: Meta’s share of social media usage has “gone down meaningfully”
Zuckerberg claims Facebook is now more for entertainment than connecting with friends

Instagram tests secret code feature to unlock Reels
The video app is exploring more interactive ways for creators to share exclusive content

FTC antitrust case could force Meta to sell Instagram and WhatsApp
The court’s decision could reshape how big tech companies grow and compete

Threads tests a new feature to import creators followed on X
Threads faces competition from X and Bluesky, launching creator-focused tools

Instagram tests a feature that offers a monthly summary of account performance
The goal is to enable creators and marketers to understand their content performance
Talk to a Meta ads agency
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Until a recommended agency is chosen, enquiries go to The Keyword's editor. After that, they go straight to the agency. Details are used only to answer the enquiry.