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Meta Ads News

Meta's ad platform across Facebook, Instagram, Threads and WhatsApp: Advantage+, the delivery algorithm, account enforcement, the Ad Library and the policy changes advertisers have to plan around.

Start here: How the Meta ads algorithm works

Related: Meta ad account bans · The Facebook Ad Library · Social Media Advertising News

Mark Zuckerberg speaking during a tech event, wearing a gray sweater against a dark background, gesturing while addressing digital policy.

Zuckerberg: AI will make Meta’s ad business work “a lot better”

2025-05-06
Meta logo beautifully placed on a platform on a blurry background.

Meta beats Q1 2025 revenue estimates as ad prices and impressions rise

2025-05-01
Meta AI app interface with voice input, colorful gradient ring, AI-generated art, and prompts like “Turn us into video game characters.”

Meta launches a standalone Meta AI app

2025-04-30
Threads.com web interface showing posts, topic tabs, photo sharing, and the Threads logo on a black background.

Threads moves from Threads.net to Threads.com

2025-04-25
Blurry girl holding smartphone displaying Meta Threads app interface.

Meta rolls out ads on Threads to all advertisers

2025-04-24
Meta logo with blue infinity symbol displayed on a smartphone screen resting on a laptop keyboard in a dimly lit setting.

Zuckerberg: Meta’s share of social media usage has “gone down meaningfully”

2025-04-23
A hand holding a smartphone that displays the Instagram logo visibly.

Instagram tests secret code feature to unlock Reels

2025-04-15
Meta logo featuring a blue infinity symbol and bold white text on a dark gradient background with a reflective surface effect.

FTC antitrust case could force Meta to sell Instagram and WhatsApp

2025-04-14
Smartphone displaying the Threads app loading screen with Instagram-style gradient logo, placed on a laptop keyboard.

Threads tests a new feature to import creators followed on X

2025-04-10
Smartphone displaying Instagram loading screen with Meta branding on a yellow background, highlighting mobile social media use.

Instagram tests a feature that offers a monthly summary of account performance

2025-04-08
Side-by-side influencer profile cards for Kai Blue, showing partnership ads metrics, follower count, engagement, and a contact dropdown menu.

Meta brings AI-driven content recommendations to Partnership Ads

2025-03-26
A hand holds a smartphone displaying the Meta logo with a glowing blue background, emphasizing the tech company's branding.

Meta tests ads on Facebook notifications

2025-03-24
A smartphone screen displays the Facebook app listing on the App Store, showing Meta Platforms as the developer and a low user rating.

Facebook adds Stories to its creator monetization program

2025-03-14
A hand holds a smartphone displaying the Meta logo with a blue infinity symbol and black text against a bright, colorful blurred background.

Meta pushes Google Analytics integration for ad tracking

2025-03-13
Close-up of the Instagram app icon on a smartphone screen, featuring a gradient pink, purple, and yellow design with a white camera logo.

Instagram tests AI-powered search in comments

2025-03-11
Facebook Marketplace interface on a smartphone screen, displaying a search bar, selling options, and product listings, against a blue background.

Facebook Marketplace outpaces Amazon and eBay in resale market

2025-03-07
A hand holds a smartphone displaying the Instagram login screen in dark mode, with fields for email, password, and a Facebook login option.

Instagram to launch a separate Reels app

2025-02-27
Instagram introduces Partnership Ads, showcasing a creator promoting LaLueur Beauty skincare in a sponsored post with a "Shop now" CTA.

Instagram rolls out ‘Partnership Ads’ to boost creator-brand collaborations

2025-02-21
Meta logo on a modern office building with a blue sky and clouds in the background, featuring a sleek design with glass and metal panels.

Meta tests a unified AI-powered Advantage+ campaign setup

2025-02-10
Threads app displayed on a smartphone screen with a 'Say More' spiral design and Instagram logo, highlighting Meta’s social media platform.

Threads reaches 320 million monthly active users

2025-01-30

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