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Meta Ads News

Meta's ad platform across Facebook, Instagram, Threads and WhatsApp: Advantage+, the delivery algorithm, account enforcement, the Ad Library and the policy changes advertisers have to plan around.

Latest stories

Smiling man recording a video on smartphone for social media, seated on couch with laptop, in a modern home office setup.
July 17, 2025

Facebook rolls out new measures to limit unoriginal content

Creators who reuse other people’s content without edits or credit will face reduced reach and monetization loss

Hand holding smartphone displaying Instagram login screen with blue login button, app store badge, and bold Instagram logo on white.
July 14, 2025

Instagram Reels now make up over 50% of all the time users spend on the app

Reels’ growth puts Instagram in tighter competition with TikTok and YouTube Shorts

Threads logo displayed on a dark screen with stylized red, yellow, and pink wave patterns in the background.
July 8, 2025

Threads narrows gap with X in daily mobile app usage

But X still dominates in daily web traffic in June with 145.8 million global daily visits, far ahead of Threads and Bluesky

A phone screen displays the Instagram app on the App Store, featuring the Instagram logo prominently, with other elements like ratings and age restrictions blurred.
July 2, 2025

Instagram to let Google and Bing index public posts from professional accounts

The new update could enhance content discovery in search result pages

3D Meta logo icon with a blue infinity loop on a white rounded square, set against a vibrant purple background.
June 17, 2025

Meta adds AI-powered video generation tool to Advantage+ ad suite

The goal is to automate creative production without requiring additional manual design

WhatsApp logo in brand colors displayed on a slanted phone screen held by a dark-skinned hand against a wooden background.
June 17, 2025

WhatsApp launches ads on its messaging app

The company says there are no plans to show ads inside personal chats or messages

Meta logo in blue and white displayed on a glass office building facade under clear sky, representing Meta headquarters branding.
June 2, 2025

Meta wants to fully automate ad creative and targeting

In Q1 2025, Meta credited AI as the driving force behind its ad business

Meta logo with blue infinity symbol and bold white text displayed on a glass building exterior, reflecting Meta’s corporate branding.
May 20, 2025

Meta launches ‘early release program’ for advertisers to test generative AI ad tools

Select advertisers can preview and customize new AI-powered ad features before the full rollout

Person holding a smartphone displaying the Threads app login screen with vibrant “Say More” graphics and Instagram logo.
May 12, 2025

Threads tests video ad placements

Meta aims to monetize its 350M user base with short-form video ads

Instagram app logo in gradient colors displayed on a smartphone screen, hand holding device, dark background.
May 9, 2025

Instagram introduces ‘lockable Reels’ for exclusive content

The feature allows creators to restrict access to Reels using a secret code

Mark Zuckerberg speaking during a tech event, wearing a gray sweater against a dark background, gesturing while addressing digital policy.
May 6, 2025

Zuckerberg: AI will make Meta’s ad business work “a lot better”

The goal is to help businesses focus on strategy while AI takes over ads and targeting

Meta logo beautifully placed on a platform on a blurry background.
May 1, 2025

Meta beats Q1 2025 revenue estimates as ad prices and impressions rise

The company says its focus is on expanding its AI ad tools

Meta AI app interface with voice input, colorful gradient ring, AI-generated art, and prompts like “Turn us into video game characters.”
April 30, 2025

Meta launches a standalone Meta AI app

The company is aiming to compete with ChatGPT and Google Gemini in conversational AI

Threads.com web interface showing posts, topic tabs, photo sharing, and the Threads logo on a black background.
April 25, 2025

Threads moves from Threads.net to Threads.com

The update also brings new web features to the web app

Blurry girl holding smartphone displaying Meta Threads app interface.
April 24, 2025

Meta rolls out ads on Threads to all advertisers

The company is aiming to monetize Threads to generate more ad revenue

Meta logo with blue infinity symbol displayed on a smartphone screen resting on a laptop keyboard in a dimly lit setting.
April 23, 2025

Zuckerberg: Meta’s share of social media usage has “gone down meaningfully”

Zuckerberg claims Facebook is now more for entertainment than connecting with friends

A hand holding a smartphone that displays the Instagram logo visibly.
April 15, 2025

Instagram tests secret code feature to unlock Reels

The video app is exploring more interactive ways for creators to share exclusive content

Meta logo featuring a blue infinity symbol and bold white text on a dark gradient background with a reflective surface effect.
April 14, 2025

FTC antitrust case could force Meta to sell Instagram and WhatsApp

The court’s decision could reshape how big tech companies grow and compete

Smartphone displaying the Threads app loading screen with Instagram-style gradient logo, placed on a laptop keyboard.
April 10, 2025

Threads tests a new feature to import creators followed on X

Threads faces competition from X and Bluesky, launching creator-focused tools

Smartphone displaying Instagram loading screen with Meta branding on a yellow background, highlighting mobile social media use.
April 8, 2025

Instagram tests a feature that offers a monthly summary of account performance

The goal is to enable creators and marketers to understand their content performance

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