LinkedIn Ads News

Small and growing businesses with lean creative teams are the target, as LinkedIn brings the AI-drafts-and-optimizes model already common on Meta and Google into its B2B ad platform.

Brands can now search and discover creators directly within Campaign Manager, while creators opt-in for partnership opportunities without leaving LinkedIn

Advertisers can now promote LinkedIn events across external sites and apps

The rollout builds on earlier rollout to Premium subscribers

B2B marketers can now buy CTV campaigns directly or programmatically

Posts and articles now make up 34.9% of LinkedIn's AI citations, while profile page citations dropped to 14.5%.

The update expands LinkedIn’s tools for ad management and campaign planning

This update is part of LinkedIn’s shift toward conversational search tools

The new formats aim to give B2B marketers more control over when and where their video ads appear

The company wants to pull in more B2B ad dollars by focusing on video

The platform is capitalizing on the popularity of video content to win more brands

LinkedIn is embracing short-form video trend to reach B2B audiences

Advertisers can now run pre-roll video ads alongside editorial content

The platform says the feature will enable businesses to generate more leads

These tools aim to enable brands to reach additional users, similar to Meta’s Advantage+ targeting

The platform is also rolling out a new analytics tool to track video watch time

Advertisers can also use ‘Qualified Leads Optimization’ feature to optimize campaigns

The platform says the feature aims to make video content more engaging

LinkedIn says more marketing jobs are being posted on its platform

Morning posts and direct-to-camera videos boost reach, the study claims