LinkedIn Rolls Out Brand Kit for AI-Generated Ads

LinkedIn is rolling out five AI creative tools inside Campaign Manager, aimed at small and growing businesses. According to the announcement, the set covers the ad creative workflow from a first draft through scaling variations, with a new Brand Kit anchoring the AI outputs to a company's established brand.

Brand Kit

Brand Kit lets an advertiser define brand colors, fonts, logo, tone of voice, and key messages once, so every AI-generated ad stays consistent with them. On first use it builds a brand voice profile automatically from the company's LinkedIn Page and past posts.

A business that has never written down a style guide could let Brand Kit read its existing Page content, then have every later AI draft produced in that same voice.

Draft with AI

LinkedIn is also introducing Draft with AI, a feature that generates an initial version of ad copy. According to the platform, Draft with AI generates a first draft of ad copy from the URL of whatever is being advertised, the campaign's goals, and optional context such as past high-performing creatives. The output is anchored to the Brand Kit guidelines.

For example, an advertiser promoting a new webinar could paste the registration link, set a lead-generation goal, and receive copy already shaped to the brand's tone. Rather than replacing editing, the feature provides a starting draft that marketers can review and adjust before publishing.

AI Ad Variants

LinkedIn is also adding AI Ad Variants, which creates several versions of the same advertisement with one click. The feature produces several ready-to-use versions of an ad in a single click, each holding to the brand voice and editable directly in Campaign Manager.

A marketer testing messaging could generate several on-brand variations at once rather than writing each one by hand.

Flexible Ad Creation

Another addition is Flexible Ad Creation. According to LinkedIn, advertisers can upload up to four images, four videos, and four copy variations into a campaign. The platform then combines those assets into different creative combinations for delivery.

Instead of manually building every possible version, advertisers provide the available assets while LinkedIn's system assembles combinations during campaign delivery. This follows an approach already used across several major advertising platforms where multiple creative assets are tested automatically instead of relying on a single fixed advertisement.

A team sitting on several creative assets could supply them all and let the platform assemble the combinations that perform best.

Ads Personalization

LinkedIn is also introducing Ads Personalization. The feature adapts creative for different audience groups within the same campaign instead of requiring advertisers to build separate campaigns for every segment.

How It Fits LinkedIn's Wider Push

The broader rollout places LinkedIn alongside other major advertising platforms that have expanded AI-powered campaign creation over the past few years.

Platforms such as Meta already use AI to generate and test creative through Advantage+ creative, while Google offers similar capabilities through Performance Max asset generation. LinkedIn's latest update brings a comparable workflow into its B2B advertising platform while adding Brand Kit as a way to keep AI-generated content tied to a company's existing identity.

According to LinkedIn, the new tools are intended to reduce the amount of manual creative work required, particularly for businesses that do not have dedicated copywriting or design teams.