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TikTok Ads News

TikTok advertising: Smart+, TikTok Shop, creator tools, measurement and the regulatory story that hangs over the platform in the US and Europe.

Related: Social Media Advertising News · Meta Ads News

Latest stories

Bright TikTok logo displayed in bold white text with a black background and overhead lighting, emphasizing the brand's digital prominence.
December 5, 2024

TikTok Shop triples U.S. Black Friday sales

Live shopping and small business sales drove TikTok Shop’s best U.S. sales day

Symphony Creative Studio by TikTok generates videos from product information, featuring tools like avatar narration, translation, and video remixing.
November 18, 2024

TikTok launches ‘Symphony Creative Studio’ to generate videos from product information

TikTok joins Google, Meta, and Pinterest in using assets to auto-generate ad campaigns

TikTok logo on a black signboard with red, blue, and white accents, set against a modern building background with geometric blue and white patterns.
November 13, 2024

TikTok tests product link integration from affiliate partners

Followers can access and shop for recommended products directly from TikTok

TikTok logo displayed on a slanted phone against a dark brick-like wall background.
November 11, 2024

Canada orders shutdown of TikTok’s offices amid national security concerns

With rising scrutiny, Canada's move adds pressure to TikTok's global operations

A hand holding a smartphone displaying the TikTok app logo on the screen, with a dark background.
November 4, 2024

TikTok plans to connect creators with manufacturers to sell products

TikTok aims to become a platform for creators to monetize their brands through personalized products

The TikTok logo is displayed on a smartphone screen, illuminated with vibrant purple lighting, and placed on a keyboard.
October 8, 2024

TikTok launches ‘Smart+’ AI tool for user targeting and ad creation

TikTok says the feature will simplify ad creation and bidding for advertisers

Hands holding a smartphone displaying the TikTok logo on a vibrant, multicolored background. The logo stands out with a sharp contrast against blurred neon lights.
October 7, 2024

TikTok’s Parent Company, ByteDance boosts web scraping efforts with its tool, Bytespider

It remains unclear how ByteDance will use the data

The TikTok logo is displayed on a smartphone screen, illuminated with vibrant red and purple lighting, and placed on a keyboard background.
September 25, 2024

TikTok launches ‘Search Ads Campaign’ for U.S. advertisers to target users in search results

This feature is now available within TikTok Ads Manager

TikTok logo displayed on a slanted phone against a dark brick-like wall background.
September 6, 2024

TikTok announces multi-year partnership extension with NFL

TikTok first entered a partnership with the NFL in 2019

A hand holding a smartphone displaying the TikTok app logo on the screen, with a blurred background of a modern indoor setting.
September 3, 2024

TikTok’s new ‘Manage Topics’ feature will allow U.S. users to control their ‘For You’ feed

Users can use the feature to customize and manage their preferences on different topics

The Posh logo on a black background
July 25, 2024

Posh secures $22M in Series A funding to become TikTok for social events

Posh’s vision is to convert one-off users and host more events

A TikTok logo is displayed on a background
July 18, 2024

Trump backs TikTok amid looming U.S. ban threat

Banning TikTok removes competition and empowers Facebook and Instagram

A merged image carrying TikTok and Amazon logos. At the top is the TikTok logo, featuring a stylized musical note with a vibrant neon blue and pink gradient against a grey background. Below it, the Amazon logo is shown with a distinctive arrow curving under the text.
July 12, 2024

TikTok and Amazon join the AI race

TikTok is gearing up to improve user experience

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