TikTok Ads News

Sales jumped 153% in January alone, outperforming Shein and Temu

This comes as UK regulators continue to question TikTok’s safety and data protection practices

TikTok is joining social platforms using AI to automate and personalize ad-buying experiences

With this program, TikTok could be supporting its claim that a U.S. ban would hurt U.S. businesses

The goal is to enable brands to show up next to trending content

The feature could reduce reliance on Google Maps for local product recommendations

The tool will let AI match products with audiences through shoppable video & image formats

The company projects global sales from TikTok Live to reach $77 billion by 2027

The platform is moving fully into AI-driven marketing with a centralized hub for ad management

The aim is to improve TikTok’s desktop experience to rival YouTube and Twitch

The retailer sees TikTok as a key sales channel for engaging customers

This comes as TikTok faces growing uncertainty over possible trade restrictions and national security issues

New users will have it automatically enabled while existing users can turn it on their Dashboard settings

TikTok says the UK launch follows a successful rollout of GMV Max in the U.S.

A potential ban could impact digital advertising and drive users to rival platforms

Advertisers are urged to monitor user trends and prepare for the increase in ad costs

The platform claims the law violates the First Amendment rights of its 170M U.S. users

Expansion is planned across Europe, with launches expected in France, Germany, and Italy

Judges say national security risks outweigh free speech concerns

The new deal enables advertisers to compare TikTok campaigns across digital, CTV, and linear screens