TikTok tests product link integration from affiliate partners

TikTok is testing a new feature through its creative platform, TikTok One. The tool will let creators add product links from affiliate programs directly into their video posts.

Using this tool, creators can connect with popular affiliate networks like Amazon Affiliate, Walmart, Target, LTK, Rakuten, CJ, Impact, and Temu. 

These links appear in the comments section under a “Related Product/ “Click to View” label. Creators can earn commissions when followers make purchases through the links.

How can creators access this feature?

Creators can access the feature in TikTok’s settings by tapping on “Content Disclosure and Ads” and selecting “Product Link.” From there, they can choose specific products to promote through affiliate links from their preferred networks.