Amazon Ads News

Amazon is putting the automation one level deeper than Google and Meta did, in the buying platform itself rather than in a campaign type inside it.

Amazon’s case now rests on its own terms of service, after a federal appeals court ruled in August that the shopper, not the AI company, is the party reaching its site.

The company has launched Alexa+ Agentic Ads, a new format that lets brands sell products without shoppers leaving the chat

The company is rolling out 'Dynamic TV Creative' for Prime Video, which changes CTAs and product messaging based on viewers’ shopping signals

Amazon DSP is now the second major programmatic platform after The Trade Desk to support LinkedIn audience targeting on CTV

A leaked Internal deck says Sponsored Ads on Rufus will move from free beta to paid cost‑per‑click pricing soon

Platforms like Yahoo, Amazon, and Meta have introduced AI agents that plan, execute, and optimize campaigns

Creator brand mentions now appear in AI Overviews, adding an SEO boost to earned media

The marketplace reflects an industry push to formalize how AI systems use publisher content

The new interface takes on ChatGPT and Gemini in AI chatbot race

The company plans to continue scaling and applying AI capabilities to live campaigns

Advertisers can now use Amazon Shopping and Streaming signals on Samsung TV inventory

The streamers' growing ad-supported audience makes it a major option for advertisers in the streaming ad market

Brands can now target viewers with regional offers and local pricing through streaming

Advertisers can now manage Sponsored Ads and DSP campaigns together in one platform

Big Tech companies are racing to build ad automation tools, and Amazon wants a share of the market

The deal follows Amazon’s recent ad partnerships with Netflix, Disney, and Roku

Advertisers can now plan, buy, and measure Netflix campaigns directly on Amazon’s platform

The move would turn Alexa+ into a new ad channel as generative AI tools attract more ad interest

However, the channel still accounts for a much smaller share of total traffic compared to paid search