Amazon has launched Alexa.com, a website that allows users to chat with its Alexa+ assistant directly in a web browser. This marks a shift from Alexa being mostly voice-first on Echo devices or limited to mobile apps.

The website is limited to Alexa+, Amazon’s updated AI assistant it launched in February last year. The site uses a chatbot-style layout that is similar to other generative AI tools. Instead of speaking commands, users can type requests and receive text-based responses.

What users can do on Alexa.com

Amazon says Alexa.com is designed to handle a wide range of requests. According to the company, users can ask for quick answers, explore more complex topics, create written content, plan travel itineraries, and get help with homework. These are tasks that browser-based AI tools like ChatGPT and Gemini already handle, and Amazon is positioning Alexa+ to work in a similar way.

The company also says the assistant can manage to-do lists and assist with reservations. These tasks are handled directly inside the chat window, where responses appear in text rather than voice.

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The Alexa.com interface also has a dedicated window for smart home management. Amazon says users can check security cameras, unlock doors, and adjust lights or thermostats without leaving the chat. The chatbot can also suggest shows and movies available on Fire TV and provide access to entertainment.

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Access, pricing, and Prime’s role

Amazon says select Alexa+ early access users already have access to the website, and the company is now expanding availability. A Prime membership is required for early access. After that, Alexa+ is included at no extra cost for Prime members, while non-Prime users pay $19.99 per month.

According to the company, users can also join a waitlist or purchase newer Alexa-enabled devices to get access.

Why Amazon is pushing Alexa beyond voice

Amazon has faced increasing pressure to upgrade Alexa as generative AI tools gain mainstream adoption. Over the past year, tools like OpenAI’s ChatGPT, Google’s Gemini, Anthropic’s Claude, and Perplexity have changed how people search for information, write content, and plan tasks.

These companies continue to set new expectations around how AI chatbots handle users’ queries. Google already ties Gemini into Search and Chrome. OpenAI’s ChatGPT is widely used on the web, often replacing traditional search for early research.

As these tools shape new habits around how people discover information, Amazon needs Alexa to compete for those moments to maintain its market position.

In January, Rohit Prasad, who leads Amazon’s artificial general intelligence team, said the company aims to turn Alexa into a more advanced AI agent that can handle a wider range of tasks.

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