Amazon Ads News

The deal aims to reduce ad repetition and improve targeting accuracy across Disney’s streaming platforms

Amazon says the integration will give advertisers using Amazon DSP access to over 80% of U.S. CTV households

Prime Video's ad-supported plan now boasts over 130 million U.S. monthly streamers

The company is aiming to compete with other platforms streamlining third-party e-commerce transactions

The tool competes with The Trade Desk and Google in the programmatic TV ad market

The company aims to attract advertisers with year-round sponsorship opportunities

This shift could impact third-party sellers and expand shopping options beyond Amazon’s marketplace

The company’s ad business surpassed overall sales growth, reaching a $69 billion run rate

The platform says Brand+ uses machine learning models to target high-potential customers

The upgrade aims to make Alexa a personalized AI assistant for users

Advertisers do not need to sell on Amazon to run sponsored product campaigns

The streaming platform is folding its content into Prime Video

Ads now account for almost 9% of Amazon’s total sales

The company aims to gain market share and attract customers following a decline in retail sales

The company is expanding its generative AI capabilities for ad creation

The platform plans to increase its ad revenue by taking advantage of the growing streaming market

Starting next year, Amazon will also stream NBA games and NASCAR races

Amazon's video generator will be available at no cost

TikTok and Pinterest enable users buy items from Amazon ads without leaving the social media apps

Lead Generation Ads keep customers engaged without interruptions