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YouTube Ads News

YouTube advertising: Shorts, Connected TV, creator partnerships and the formats Google sells across its video inventory.

Related: Google Ads News · Social Media Advertising News

Hand holding a smartphone displaying the YouTube logo, featuring a red play button on a white screen, against a dark red background, highlighting mobile video streaming.

YouTube adds side-by-side ads to livestreams

2025-09-17
YouTube logo in red and white displayed on smartphone screen against glowing red and black keyboard, bold streaming platform branding.

YouTube leads AI chatbot referral traffic with 37.9 million visits in May

2025-07-29
YouTube logo sitting on smartphone screen with a white background, resting on an illuminated keyboard.

YouTube tests AI-powered video carousel in search results for U.S. Premium users

2025-07-07
YouTube CEO Neal Mohan onstage at Cannes Lions 2025 with a giant screen marking YouTube's 20th anniversary celebration.

YouTube Shorts averages over 200 billion daily views

2025-07-01
A YouTube logo displayed on a frame with black background. The frame features the word "YouTube" in white text, with a video-like YouTube icon in red.

YouTube dominates the streaming market, surpassing Netflix

2025-06-30
Smartphone illustration with the YouTube logo in red and white on a plain brown background, YouTube app concept.

YouTube Explains How Follow-On Views Optimization Works

2025-06-13
YouTube logo with red play button displayed on a black background over an illuminated computer keyboard.

YouTube tests 30-second non-skippable ads in regular campaigns

2025-06-11
YouTube logo displayed on a smartphone screen, placed over a red-illuminated keyboard.

YouTube launches side-by-side ads for live mid-rolls on TV and desktop

2025-05-30
The YouTube Shorts logo is prominently featured on a smartphone screen, set against a blurred background of YouTube videos.

YouTube brings Google Lens to Shorts in new beta rollout

2025-05-30
Hand holding smartphone with YouTube Shorts logo displayed in front of large YouTube logo, highlighting short-form video content.

YouTube Shorts matches revenue per watch hour of regular videos in key markets

2025-05-16
YouTube logo with red play button and white text on black background, overlaying illuminated laptop keyboard, digital streaming focus.

YouTube launches ‘Peak Points’ ads that appear after key video moments

2025-05-15
YouTube Shorts interface featuring diverse creators in vertical video frames on a red and black background with the YouTube logo centered.

YouTube launches Creator Partnerships Hub to connect brands with creators

2025-05-14
YouTube app icon displayed on a white iPhone screen with gradient background, highlighting mobile video streaming and digital content.

YouTube tests AI Overviews in search results

2025-04-24
YouTube logo displayed on a smartphone screen, placed over a red-illuminated keyboard, symbolizing digital media and video streaming.

YouTube supports the “No Fakes Act” to fight unauthorized AI deepfakes

2025-04-10
A YouTube-branded event booth with red and black decor, "Howdy Austin" signage, illuminated counters, and large screens displaying Shorts.

YouTube expands BrandConnect for brands to partner with creators

2025-03-14
YouTube logo on a white card with rounded edges, placed on a brown surface. The red play button contrasts with the neutral background.

YouTube adjusts mid-roll ad placements to reduce interruptions

2025-02-26
YouTube Premium logo featuring the red YouTube play button icon and bold black text on a light gradient background.

YouTube tests ‘Premium Lite’ at $7.99 monthly

2025-02-21
YouTube Shorts logo is displayed on a smartphone screen in front of a large YouTube logo, highlighting the platform's focus on short-form video content.

YouTube adds a ‘Promote’ button for creators to run ads in Shorts

2025-02-19
Illustration of YouTube's "Big Bets for 2025" featuring a TV screen with the YouTube logo, a microphone, clapperboard, and a remote control.

TV surpasses mobile as the “primary device” for YouTube viewing in the U.S.

2025-02-12
Hand holding a smartphone displaying the YouTube logo on a white screen, with a blurred modern indoor background featuring glass doors.

YouTube introduces cost-per-hour Masthead ad format

2025-01-28

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