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YouTube Ads News

YouTube advertising: Shorts, Connected TV, creator partnerships and the formats Google sells across its video inventory.

Related: Google Ads News · Social Media Advertising News

Smartphone on a wooden surface displaying the YouTube logo on a white screen, featuring the iconic red play button and bold black text.

YouTube lets creators control AI training access with a new opt-in feature

2024-12-17
YouTube logo displayed on a smartphone screen, placed over a red-illuminated keyboard, symbolizing digital media and video streaming.

YouTube tests ‘Open Call’ for advertisers to request custom ads from creators

2024-11-27
A hand holds a smartphone displaying the YouTube logo, with the same logo mirrored on a larger screen in the background, highlighting YouTube's multi-device compatibility.

YouTube introduces ‘format buying controls’ to customize ads in Shorts

2024-11-14
YouTube Shorts logo is displayed on a smartphone screen in front of a large YouTube logo, highlighting the platform's focus on short-form video content.

YouTube’s new Shorts feature lets creators tag brands for sponsorships

2024-11-07
The YouTube Shorts logo is prominently featured on a smartphone screen, set against a blurred background of YouTube videos, emphasizing the platform's short-form video cap

YouTube Shorts extends video length to 3 minutes

2024-10-04
YouTube’s logo is displayed on a background with large red play buttons, featuring a silhouetted figure holding a camera in the foreground.

YouTube rolls out ‘pause ads,’ allowing advertisers to display their ads on paused videos

2024-09-19
Veo AI logo with various vibrant AI-generated videos displayed on smartphones, highlighting Veo's integration into YouTube Shorts.

YouTube plans to introduce an AI tool to generate video clips for Shorts

2024-09-19
A hand is holding a beautiful phone with YouTube’s logo displayed prominently in the center.

YouTube introduces pause screen ads on smart TVs

2024-09-16
YouTube Creator Insider screenshot showing a woman explaining new course creation features: badges, quizzes, and a dedicated course tab.

YouTube rolls out course creation features to more creators

2024-09-03
A phone screen shows the Spotify logo on the App Store with a rating of 4.8 stars and an age rating of 12+.

Spotify explores paying YouTube video creators to share content on its platform

2024-09-01
YouTube logo displayed on a smartphone screen with earbuds on a red background, symbolizing YouTube's milestone of exceeding 10% of total U.S. TV viewership.

YouTube becomes the first streaming platform to exceed 10% of total TV viewership in the U.S

2024-08-26
The logos of YouTube and Spotify are displayed side by side. These logos are set against a colorful background, designed to draw attention to the collaboration between the platforms.

YouTube and Shopify expand Shopping affiliate program

2024-08-22
A YouTube logo displayed on a frame with black background. The frame features the word "YouTube" in white text, with a video-like YouTube icon in red. The frame is also positioned on a small table in a room-like background.

YouTube is minimizing ad breaks to boost engagement on connected TVs

2024-08-15

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