Microsoft Ads News

Microsoft is courting B2B budgets with the LinkedIn profile data no rival search platform can offer advertisers.

As AI takes over ad creation and targeting, Microsoft is adding more control and measurement features for advertisers

The company positions these updates alongside similar moves from Google as search ad shifts toward AI-driven environments

The update places Copilot alongside Google and OpenAI in the race to build AI shopping platforms

The test comes as Microsoft builds out a broader retail media stack on Bing, seeking a share of search budgets

The tool aims to give publishers a new way to track generative search visibility

The system aims to compensate publishers amid concerns over AI content use

The update puts Microsoft in competition with checkout tools from Google and OpenAI

The update follows similar AI animation tools from Pinterest, Meta, and Google

The move lets brands move ad buying to Amazon DSP for access to premium and CTV inventory

The company wants Edge to evolve beyond being a traditional browser

The company wants to rival Google and other search engines, pushing into generative AI

The goal is for brands to personalize and automate interactions using Microsoft AI technology

The new rollout will also include a new reporting update for campaign performance analysis

The new tool lets retailers expand beyond their core markets to attract new advertisers

Next year, Microsoft is hoping to launch more AI agents to automate business tasks

The company claims it provides more reliable results, despite ongoing concerns about AI’s impact on publisher traffic

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