Advertising Industry News

Walmart is spreading its purchase data beyond its own buying platform, and Vibe carries it to the small and mid-sized businesses that make up most of Vibe’s users.

Walmart wants agent shopping to happen on terms it sets, keeping control of permissions, prices and customer data rather than leaving them to the agent.

Doubt now reaches direct deals and private marketplaces, the CTV CTV buying methods advertisers long treated as safest.

Until now, streaming ads stayed fixed once a campaign went live, even as the shows running around them changed

The framework lets advertisers plug outside AI tools into their media buying, a bet on interoperability while rival platforms keep their agents in-house

According to a recent IAB report, this growth is driven by creator-led content and AI-based personalization in ad delivery

IAB's annual report confirms advertiser dollars are migrating from search to social and video at an accelerating rate

The growth was driven by social media and video, significantly outpacing search by three to four times

Verts launched on the U.S. mobile app on March 12, with Disney signaling plans to add creator content and new storytelling formats.

TikTok’s U.S. joint venture announcement may have contributed to the surge

Scout enters the AI answer market, dominated by Google and OpenAI

OpenAI, Microsoft, Google, and Amazon compete to own the future of digital commerce

The new internal app store offers clients access to advanced AI agents

The program focuses on advertisers aiming to understand how campaigns connect to purchases

Google, Amazon, and Meta will capture most incremental ad spend

The ban applies to platforms like TikTok, Facebook, Instagram, X, and YouTube

Creator economy continues to be a central aspect of advertising

Graphite’s study shows that visibility in search engines and AI platforms depends on human expertise

The actor’s voice is now available on ElevenLabs platforms for content projects

Publishers are pushing back as AI search rewrites the web’s economics