ChatGPT Ads News

Advertising inside ChatGPT: OpenAI's ads rollout, its self-serve tools, shopping and commerce features, and what they mean for brands buying AI-driven placements.

Start here: The ChatGPT ads guide

Related: Perplexity · Google Ads News

a minimalist line illustration of a click cursor with the OpenAI logomark.

ChatGPT Ads Shift From CPM to CPC With $3–$5 Clicks

2026-04-23T17:50:00.000Z

a minimalist line illustration of a campaign dashboard with the OpenAI logomark.

ChatGPT’s Ads Manager Interface Appears in Testing

2026-04-23T15:00:00.000Z

a minimalist line illustration of an advertisement banner with the OpenAI logomark.

ChatGPT Ads Expand to Australia, New Zealand, and Canada

2026-04-20T16:00:00.000Z

a minimalist line illustration of a control panel with sliders and the ChatGPT logomark.

OpenAI Cuts Ad Minimum to $50K

2026-04-13

Minimalist line illustration of two speech bubbles forming a conversation with the OpenAI logomark, representing OpenAI Smartly ads and conversational advertising inside ChatGPT.

OpenAI Partners with Smartly to Develop Interactive Ads in ChatGPT

2026-04-02T10:30:00.000Z

Minimalist line illustration of a Swiss army knife with the OpenAI logomark, representing the OpenAI superapp merging ChatGPT, Codex, and Atlas into one unified platform.

Official: OpenAI is Building an AI Superapp

2026-04-01T14:35:00.000Z

Minimalist line illustration of a map pin with the OpenAI logomark, representing ChatGPT location sharing and local search capability.

ChatGPT Adds Location Sharing for Local Responses

2026-04-01

Minimalist line illustration of a toolkit with the OpenAI logomark, representing chatgpt ads self-serve tools and international expansion

OpenAI Extends ChatGPT Ads Pilot

2026-03-30

Minimalist line illustration of a speedometer with the OpenAI logomark, representing the rapid growth of chatgpt ad revenue past $100M

ChatGPT Ad Pilot Hits $100M Revenue in Six Weeks

2026-03-27

Minimalist line illustration of a briefcase with the OpenAI logomark, representing the OpenAI head of ads hire from Meta.

OpenAI Hires Meta’s VP of Global Clients as Head of Ads

2026-03-27

A minimalist line illustration of a compass with the ChatGPT logomark, representing OpenAI's pivot from openai instant checkout to product discovery inside ChatGPT.

OpenAI Ends Instant Checkout in ChatGPT

2026-03-25

A minimalist line illustration of a closed door with the ChatGPT logomark, representing OpenAI shutting down Sora.

OpenAI Shuts Down Sora

2026-03-25

A minimalist line illustration of puzzle pieces forming one shape with the OpenAI logomark, representing the consolidation of ChatGPT, Codex, and Atlas into the openai desktop superapp.

OpenAI to Merge ChatGPT, Codex, and Atlas Into One Superapp

2026-03-24

A minimalist line illustration of a dartboard with the ChatGPT logomark, representing the measurement challenges in OpenAI's first advertising pilot.

ChatGPT Ads Pilot had a Rocky Start

2026-03-24

A minimalist line illustration of a shopping cart with the Walmart logomark, representing Walmart's pivot from ChatGPT Instant Checkout to the Sparky chatbot strategy.

Walmart Pivots From Instant Checkout to Sparky on ChatGPT

2026-03-19T10:00:00-05:00

Minimalist line illustration of a gauge with the ChatGPT logomark for OpenAI ChatGPT Ads Manager testing

OpenAI Tests Self-serve Ads Manager

2026-03-17

Minimalist line illustration of a megaphone with the ChatGPT logomark representing OpenAI Trade Desk ChatGPT ads partnership

OpenAI Held Early Talks With The Trade Desk for ChatGPT Ads

2026-03-12

OpenAI drops plan for direct checkout inside ChatGPT

2026-03-05T13:23:59-05:00

Criteo becomes first adtech partner in ChatGPT ads test

2026-03-03T07:35:28-05:00

ChatGPT hits 900 million weekly users

2026-03-02T08:54:13-05:00

trusted by over 200,000 Marketers