Google has introduced a new Dashboards feature inside Google Ads that allows advertisers view campaign performance through a unified dashboard powered by Gemini capabilities.Â
The dashboards feature as a tool that turns raw performance data into charts, graphs, and tables that update in real-time. So rather than manually digging through reporting layers, advertisers are looking at a live visual view of what is happening across their campaigns.Â
Before this update, advertisers typically relied on pre-set reporting views or manual customization inside Google Ads dashboards. While those tools still exist, the company is now adding Gemini-driven interaction to them.
How Dashboards Works
Advertisers can type a prompt directly into the dashboard. Once a query is entered, the dashboard updates in real-time, adjusting charts and tables based on the request. No manual navigation through reporting tabs is required and prompts can be specific. An advertiser could, for example, request a bar chart of CTR across the top five geos overlaid with a CPM trend. The platform generates that view directly from the typed input.
Google says the feature covers standard campaign metrics including impressions, clicks, video views, and cost. Visual breakdowns are available across devices, audiences, and campaign types.
The Dashboards feature also includes analysis tools and export options within the same environment. advertisers can explore performance trends, adjust their view, and then extract the data without leaving the dashboard.
In earlier Google Ads reporting setups, advertisers often had to switch between different reporting screens or build separate reports for deeper analysis.Â
How it Differs From Ads Advisor
Dashboards is a separate feature from Ads Advisor and Analytics Advisor, two Gemini-powered tools Google introduced in late 2025. Those tools handle campaign suggestions, performance Q&A, and policy queries. Dashboards is focused specifically on data visualization, generating custom reporting views on demand rather than surfacing recommendations or answering questions about existing reports.
Availability and What Comes Next
Google says the Dashboards feature is rolling out as part of Google Ads updates, with more details expected at Google Marketing Live.
Recap
What is the Google Ads Dashboards feature?
Google Ads Dashboards is a reporting feature that generates charts, graphs, and tables from natural language prompts using Gemini. Advertisers type what they want to see, and the dashboard rebuilds in real time. It covers impressions, clicks, video views, cost, and breakdowns by device, audience, and campaign type.
How is Google Ads Dashboards different from Ads Advisor?
Ads Advisor, released in late 2025, handles campaign suggestions, performance Q&A, and policy queries. Dashboards is a separate feature focused on data visualization, letting advertisers generate custom reporting views on demand by typing a prompt rather than navigating through reporting tabs manually.
When will Google Ads Dashboards be available?
Google announced the feature on May 13, 2026, via @GoogleAds on X. Additional availability details are expected at Google Marketing Live on May 20, 2026.
