Google Ads has introduced a new AI Max reporting feature that brings together search terms, ad headlines, and landing pages in one unified report. According to Search Engine Land, this update is an improvement from the earlier Performance Max setup, where marketers had to guess what was happening behind the scenes.

Advertisers previously had minimal access to the backend of how Google’s automation worked. They could set goals and provide creative inputs, but couldn’t see how the system matched their ads to user intent or where it sent users.

What advertisers can now see in the report

Advertisers can now get a unified view showing what users searched for, which headline Google’s AI generated or selected, and which landing page the user ended up on — instead of piecing together insights across multiple tools.

The update is useful for PMax campaigns

Search Engine Land says the update is important for advertisers running Performance Max campaigns with features like Final URL expansion or auto-generated creative assets. These settings allow Google’s AI to dynamically decide which landing page and headline to use for each query.

Why this matters to advertisers and marketers

The update allows advertisers to discover when users are sent to pages that don’t match their intent. With the AI Max report, advertisers can identify these mismatches. If a particular search sends users to an irrelevant landing page, marketers can either fix the content on that page, adjust targeting, or deactivate Final URL expansion.

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