Google is expanding its use of AI in its ad and measurement products. The company announced two new agents, Ads Advisor and Analytics Advisor, which will be available to all English-language accounts in early December. According to Google, the tools are powered by Google’s Gemini models and will enable advertisers to get insights, manage campaigns, and understand performance directly within Google Ads and Google Analytics. This update is part of Google’s ongoing effort to make AI a more central part of campaign management and reporting.

What Ads Advisor does

Ads Advisor is built into Google Ads and acts as a conversational assistant for campaign management. Advertisers can type questions such as “How can I improve my campaign for an upcoming holiday?” or “How are my campaigns performing this week?” and the tool will respond with suggestions, including adding sitelink extensions, updating creative assets, or adjusting budgets. Advertisers still have to review and approve these changes before they take effect.

Ads Advisor can also generate new campaign ideas or assets. For example, advertisers running Search or Performance Max campaigns can ask the tool to suggest new keywords or creative content. These suggestions are based on data pulled from an advertiser’s website, current ads, and existing keywords.

Google adds that the tool can also help with policy-related queries. Advertisers can ask, “Why was my ad disapproved?” and the Advisor will identify potential policy issues and suggest ways to address them. Over time, Ads Advisor is expected to learn from each advertiser’s activity and questions, making its responses more relevant to individual accounts.

How Analytics Advisor works

Analytics Advisor is available inside Google Analytics. The company says the tools let advertisers ask questions and receive summaries, charts, or explanations based on their analytics data. For instance, a marketer could ask, “How is my website performing?” or “What have my active users been doing in the past 30 days?” The tool then provides visual summaries and insights drawn from the advertiser’s data.

It can also handle more detailed queries, such as “Why did traffic increase on September 25?” In such cases, Analytics Advisor analyzes the data to identify possible reasons behind performance changes, such as campaign activity or traffic sources.

According to Google, the Advisor can also suggest follow-up actions to re-engage audiences or adjust campaigns based on insights. The tool will be available across Google Analytics Standard and Analytics 360 properties for English-language users in December.

Part of Google’s broader AI strategy

The launch of Ads Advisor and Analytics Advisor adds to Google’s ongoing effort to make AI central to how advertisers manage campaigns. Google has been adding more AI-driven tools across its ad products over the past few years. Features like Performance Max, asset generation, and automated bidding already use AI to help manage ads.

The new Advisors take this a step further by allowing advertisers to ask questions and get responses directly in the platform. For now, advertisers can log in to their Google Ads and Google Analytics accounts when the rollout begins to try out the new tools.

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