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Snapchat Ads News

Snapchat advertising formats and updates.

Related: Social Media Advertising News

Latest stories

a minimalist line illustration of the server tower with the Snapchat logomark
June 22, 2026

Snap Opens Its Ad Platform to Third-Party AI Agents

Agent interoperability is becoming a baseline expectation for ad platforms, days after Pinterest shipped the same capability

a minimalist line illustration of a chat bubble with the Snapchat logomark.
April 30, 2026

Snapchat Launches AI Sponsored Snaps

Snapchat is positioning its Chat tab as a surface for AI-driven brand interactions rather than traditional display ads

A minimalist line illustration of five app screens with the Snapchat logomark, representing Total Snap Takeover placing brands as first ad across all five Snapchat tabs.
March 26, 2026

Snapchat launches Total Snap Takeovers for first ad placement

The company claims this placement will enable advertisers reach Snapchatters at a key moment

Snap Inc. and Perplexity logos side by side, featuring Snap Inc.'s bold black text and Perplexity's teal geometric icon with matching text on a black background.
November 6, 2025

Snapchat partners with Perplexity to bring AI search to chat

The deal follows Snap’s growing focus on AI integrations and platform monetization

Hand holding smartphone with Snapchat loading screen on bright yellow background, emphasizing mobile social media and messaging apps.
April 8, 2025

Snapchat introduces Sponsored AI Lenses for immersive branded experiences

The video platform is betting on generative AI to reshape its ad formats

Snapchat app store page displayed on a tablet, featuring the yellow ghost logo, a 3.6-star rating, and sections for chat, discover, and snap.
February 3, 2025

Snapchat+ Platinum Removes Ads for $15.99 per Month

Standard Snapchat+ still shows ads. Platinum is the only tier that removes them, and even then sponsored places and My AI replies remain.

Young woman avatar poses confidently with a hand on her head, wearing a green shirt with a red heart, beside a ring light and smartphone on a stand.
December 17, 2024

Snapchat launches unified monetization program for creators

The move mirrors TikTok and YouTube in long-form video monetization

A person interacts with Snapchat's interface on a tablet, highlighting the "Add Friends" feature with the app's iconic yellow branding in the background.
November 20, 2024

Snapchat launches ‘Sponsored Snaps’ ads in users’ chat tab

The campaign targets all U.S. Snapchat users aged 18 and older

A hand holding a smartphone that prominently displays the Snapchat logo, with blurred text in the background.
October 9, 2024

Snapchat tests ‘Sponsored Snaps’ ads in users’ inbox

The platform is expanding its advertising efforts after a recent drop in stock prices

Snapchat logo in white displayed on an iPhone screen, centered on a bright yellow background, highlighting the app's branding.
September 5, 2024

Snap announces focus on ad business following a 48% stock drop

Greater investment into new AI-powered ad placements is expected to follow

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