Snapchat+ Platinum Removes Ads for $15.99 per Month

Snapchat has introduced a new Platinum subscription tier under Snapchat+. The plan allows users to avoid ads on the platform. It removes Sponsored Snaps, Story ads and Lens ads for $15.99 per month. This is a significant increase from the standard Snapchat+ subscription, which costs $2.99 per month.

According to Snapchat, “The Platinum Monthly Plan for Snapchat+ lets you enjoy Snapchat+ with no Sponsored Snaps, and no Story or Lens ads!”

The update is now live on both the App Store and Google Play Store. It builds on the growing demand for paid social experiences by offering a more premium version of the app.

Jonah Manzano shared a screenshot of the new plan in a Threads post. According to the screenshot, the Platinum Monthly Plan is positioned above existing Snapchat+ tiers.

Snap says the Platinum Monthly Plan unlocks more than 40 exclusive features. These include ad-free Stories and Lenses, as well as full access to Lens+, which introduces GenAI-powered Lenses not available to free users.

Will Snapchat+ Platinum Remove All Ads?

While Snapchat+ Platinum removes most in-app ads, the company notes that subscribers may still see ads in sponsored places and My AI responses.

Does Standard Snapchat+ Remove Ads?

No. A standard Snapchat+ subscription does not remove ads. Platinum is the only Snapchat+ plan that does.

Snapchat’s own support documentation defines the Platinum Monthly Plan as the tier that lets subscribers enjoy Snapchat+ “with no Sponsored Snaps, and no Story or Lens ads” — ad removal is the feature that separates Platinum from every other plan, not something bundled into the base subscription.

That distinction catches out subscribers who pay for Snapchat+ each month and still see Sponsored Snaps in their chat feed. Paying more for the standard tier does not change it. And even on Platinum, Snapchat notes that sponsored places and My AI responses can still appear, so no plan makes the app completely ad-free.

Snapchat+ vs Snapchat+ Platinum

Platinum sits on top of the standard Snapchat+ feature set rather than replacing it. Every Snapchat+ feature carries over, and Platinum adds three things:

• Ad removal — no Sponsored Snaps, no Story ads, no Lens ads. Standard Snapchat+ shows all three.
• Lens+ and a larger GenAI allowance — Platinum includes access to exclusive GenAI-powered Lenses and a higher monthly generation allowance than the standalone Lens+ plan.
• 5TB of Memories storage — Platinum raises the storage ceiling for saved Snaps and Stories.

Both tiers include the 40+ exclusive features Snapchat+ is built around. Snapchat also flags one trap worth knowing before switching: moving from a Snapchat+ Family Plan to a Platinum Monthly Plan removes Snapchat+ access for every other member on that family plan.

How Much Does Snapchat+ Platinum Cost?

Platinum launched at $15.99 per month in the US, against $2.99 per month for standard Snapchat+ at the time.

Snapchat does not publish a single global price, and its support pages state that subscription pricing varies by country and by device — the price shown on your own device is the price you will be charged. The company directs users to Settings › Snapchat+ inside the app for the current figure, which is the only reliable place to check it.

How to Subscribe to Snapchat+ Platinum

Snapchat users can subscribe to the Platinum plan directly within the app by following these steps:

• Go to their profile.
• Tap on the Snapchat+ banner at the top.
• Select the Platinum Monthly Plan.
• Restart the app if needed to access Snapchat+ features.

Snapchat+ Platinum Follows Meta’s Ad-Free Model

Snapchat’s move comes after Meta introduced an ad-free subscription in Europe in 2023 to comply with GDPR. Meta’s model, however, has faced legal scrutiny, with EU advisory groups arguing that it undermines privacy protections.

While Snapchat’s ad-free model is not tied to any legal requirement, it offers an alternative for users who prefer an ad-free experience.

The launch of Platinum marks another step toward building a revenue stream that doesn't rely entirely on advertising. The platform runs one of the most successful social media subscription models. Snapchat claims over 12 million users have subscribed to Snapchat+. According to the company’s Q3 2024 results, it also added 1 million new users to this tier in just two months.

Snapchat’s growing base of paid subscribers puts it ahead of X and Facebook in verification-based services. However, Snap still trails behind larger subscription models such as YouTube Premium and LinkedIn Premium.

‍