Google Ads News
Google Ads, Performance Max, Search, Shopping and Demand Gen, plus the AI Overviews and AI Mode changes reshaping search advertising. The Keyword covers every product update, policy change and measurement shift Google makes to its ad platform.
Related: YouTube Ads News · Search Marketing News
Latest stories

Google Shopping adds dresses to its virtual try-on tool
The feature uses generative AI to help users visualize dresses on models

Google Analytics adds benchmarking data for businesses to compare their performance
Google says the data used for comparisons is encrypted and protected

Yelp sues Google for antitrust violations over local search monopoly
Yelp’s lawsuit comes after a recent court ruling on Google’s search monopoly

Google will roll out a new feature to help retailers track shopping search trends
Shopping trend queries will be ranked by popularity and organized by topic and product

Google Ads now offers remarketing based on specific YouTube videos
Advertisers can extend YouTube creator campaigns by remarketing to viewers

Google released an August core organic search update
The update aims to demote low-quality content optimized primarily for SEO purposes

Google revises AI Overviews layout to make web page links more prominent and clickable
Google is adding a new, dedicated column to showcase content publishers

U.S. Department of Justice considers Google breakup over antitrust violations
The DOJ is evaluating options to address Google’s search monopoly

Study: Google AI Overviews drop in volume and length
Google has slowed the rollout of AI Overviews after its initial launch

Google Trends unveils new ‘Trending Now’ page
The new design displays more trending keywords with search interest by the hour

A federal judge ruled that Google has a monopoly on search
The ruling could lead to significant changes in Google’s business practices

Google launches Search Console recommendations
Recommendations will be generated from Google’s search system data

Google Ads reporting glitch exposes sensitive competitor data
The incident has affected key features and compromised sensitive information

Google Ads introduces new tools for Performance Max
These features intend to improve ad performance for advertisers

Google set to test ads in AI Overviews
The testing phase will begin with users in the U.S

Google ad revenue for Q2 2024 reaches new highs
Google's Q2 2024 ad revenue marks second-highest ever, slightly below Q4 2023 peak

Google drops plan to phase out third-party cookies in Chrome
Users have the option to make an “informed decision” about their privacy settings

Study: Google AI Overviews drop to new lows, citing Quora and Reddit less
Google appears to be rethinking the approach to the way search results will be displayed

HubSpot shares dropped after Google acquisition talks end
Regulatory challenges force Alphabet to back away from HubSpot Deal, triggering market reaction

Google adds three new AI-powered features to Chrome
Users can now search for information and visual matches directly from any on-screen content
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