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Google Ads News

Google Ads, Performance Max, Search, Shopping and Demand Gen, plus the AI Overviews and AI Mode changes reshaping search advertising. The Keyword covers every product update, policy change and measurement shift Google makes to its ad platform.

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A girl in a yellow dress holds a black phone, while a large phone screen shows a model in blue with a "try on models" tag and various models underneath it. The background of the image features various apparel in different shades of blue.
September 6, 2024

Google Shopping adds dresses to its virtual try-on tool

The feature uses generative AI to help users visualize dresses on models

Google sign on a modern building's exterior, featuring bold letters, reflecting the brand's logo.
September 3, 2024

Google Analytics adds benchmarking data for businesses to compare their performance

Google says the data used for comparisons is encrypted and protected

Yelp's logo in large font, slightly tilted and displayed on a black background.
August 29, 2024

Yelp sues Google for antitrust violations over local search monopoly

Yelp’s lawsuit comes after a recent court ruling on Google’s search monopoly

A Google logo showing Google's iconic multi-colored font, set against a black backdrop.
August 28, 2024

Google will roll out a new feature to help retailers track shopping search trends

Shopping trend queries will be ranked by popularity and organized by topic and product

Google Ads logo is displayed on a white object slightly slanted towards the left. The object is set against a blue background.
August 28, 2024

Google Ads now offers remarketing based on specific YouTube videos

Advertisers can extend YouTube creator campaigns by remarketing to viewers

Google image displayed on a navy blue background. In the top right corner, the text "August 2024" is written in a clean font, while just below the logo, the words "Google Core Update" are placed, indicating the subject of the image. On the left side of the image, there is a large "G," featuring its signature four colors: blue, red, yellow, and green.
August 19, 2024

Google released an August core organic search update

The update aims to demote low-quality content optimized primarily for SEO purposes

Google's AI Overviews interface with the text "AI Overview" displayed at the top right corner. The interface is designed to showcase the new updates introduced by Google, including a right-hand link display for desktop and mobile users, embedded links within the overview text for improved navigation, and options to save specific AI Overviews.
August 19, 2024

Google revises AI Overviews layout to make web page links more prominent and clickable

Google is adding a new, dedicated column to showcase content publishers

An exterior view of a building featuring a Google logo visibly displayed. The letters cast a shadow on the wall behind them. The logo is large, colorful, and easily recognizable, with each letter in a distinct color: blue, red, yellow, and green."
August 15, 2024

U.S. Department of Justice considers Google breakup over antitrust violations

The DOJ is evaluating options to address Google’s search monopoly

A dark-themed Google homepage displayed on a phone screen, featuring the search engine interface. The phone is set against a bright background, and the Google logo is faintly visible and blurred in the background.
August 12, 2024

Study: Google AI Overviews drop in volume and length

Google has slowed the rollout of AI Overviews after its initial launch

A chart on a white background with the inscription 'Explain what United States is searching for right now.' The phrase 'United States' is bold and highlighted in yellow
August 12, 2024

Google Trends unveils new ‘Trending Now’ page

The new design displays more trending keywords with search interest by the hour

A Google logo displayed on the top of a building. The logo is positioned centrally, drawing attention to its colors and bold typography, while a sky complements the logo with its cool blue tones.
August 6, 2024

A federal judge ruled that Google has a monopoly on search

The ruling could lead to significant changes in Google’s business practices

Google Search Console's new feature showcasing tailored recommendations. The image highlights the 'Recommendations' section on the overview page, displaying various suggestions for improving website visibility.
August 6, 2024

Google launches Search Console recommendations

Recommendations will be generated from Google’s search system data

A "Google" sign is mounted on a platform. The logo, rendered in Google's iconic multi-colored font, is set against a clean, black backdrop.
August 6, 2024

Google Ads reporting glitch exposes sensitive competitor data

The incident has affected key features and compromised sensitive information

Google Ads new tools for Performance Max
August 2, 2024

Google Ads introduces new tools for Performance Max

These features intend to improve ad performance for advertisers

"Google" sign is mounted on the exterior of the building
July 26, 2024

Google set to test ads in AI Overviews

The testing phase will begin with users in the U.S

Google logo displayed centrally on a colorful background. The logo is designed in Google’s distinctive multi-colored font, featuring the letters 'G', 'o', 'o', 'g', 'l', and 'e' in blue, red, yellow, and green
July 26, 2024

Google ad revenue for Q2 2024 reaches new highs

Google's Q2 2024 ad revenue marks second-highest ever, slightly below Q4 2023 peak

Google image on a background
July 23, 2024

Google drops plan to phase out third-party cookies in Chrome

Users have the option to make an “informed decision” about their privacy settings

A dark-themed Google homepage displayed on a phone screen, featuring the search engine interface. The phone is set against a bright background, and the Google logo is faintly visible and blurred in the background.
July 17, 2024

Study: Google AI Overviews drop to new lows, citing Quora and Reddit less

Google appears to be rethinking the approach to the way search results will be displayed

HubSpot logo placed on a white plain background.
July 12, 2024

HubSpot shares dropped after Google acquisition talks end

Regulatory challenges force Alphabet to back away from HubSpot Deal, triggering market reaction

Illustration showcasing Google Chrome’s new AI-powered features
February 8, 2024

Google adds three new AI-powered features to Chrome

Users can now search for information and visual matches directly from any on-screen content

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