OpenAI has quietly added Shopify as a third-party data provider for ChatGPT’s shopping search. The update was spotted by SEO consultant Aleyda Solís, who shared on LinkedIn that Shopify appeared in OpenAI’s search documentation on May 15, 2025. Solís wrote, “Ecommerce sites: I’ve found that Shopify is listed along with Bing as a ChatGPT third-party search provider.” She added that the documentation update followed OpenAI’s April 28 announcement of its enhanced shopping experience.

This update came weeks after OpenAI rolled out an AI-powered shopping experience inside ChatGPT, which lets users see product listings with images, prices, and seller details directly in the chat interface.

While the April launch featured product search inside ChatGPT, OpenAI didn’t mention any e-commerce platform partnership. The documentation update now confirms earlier code discoveries hinting that Shopify is involved in helping ChatGPT become a more commerce-focused tool.

What the update means for e-commerce merchants and brands

With Shopify now integrated, products from Shopify-based stores may appear directly within ChatGPT when users search for items. That means exposure is no longer limited to search engines like Google or Bing. Instead, product visibility extends into AI chat interfaces. This could create new opportunities for brands selling through Shopify, especially if users can eventually complete purchases inside ChatGPT. 

Although OpenAI only lists Bing and Shopify as official partners, users have seen products from other platforms appear, according to Search Engine Journal. The report notes that some listings are sourced from sites like Turbify, previously Yahoo Stores.

The AI shopping race continues to heat up

OpenAI’s move to bring Shopify on board is part of a broader push to enter the AI commerce race. Google has already embedded shopping ads into its AI Overviews. Microsoft launched its Copilot Merchant Program in April, enabling businesses to build storefronts inside its AI assistant. Perplexity AI also introduced a “Buy with Pro” feature late last year, aimed at allowing direct purchases from its platform.

All of these developments indicate that shopping is becoming a core part of AI assistant functionality.

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