YouTuber MrBeast is building a global marketplace to connect creators with major advertisers. According to Business Insider, Jeffrey Housenbold, CEO of MrBeast’s company, said at The New York Times’ DealBook Summit that the platform will match creators with Fortune 1,000 companies looking to tap into the creator economy. The goal, he said, is to allow brands to access creators efficiently to support campaigns and build demand for their products.

A spokesperson told Business Insider that the marketplace is still in a general discussion phase and that no launch details are available.

How the marketplace is expected to work

According to Business Insider, based on a fundraising pitch deck from early 2025, the marketplace will allow advertisers to identify creators that fit their campaign goals. It will also allow creators to manage campaigns across platforms, support monetization, grow viewership, and launch products.

The planned marketplace follows MrBeast’s earlier launch of Vyro, a video clipping platform that connects editors with brands to turn long-form content into short viral clips.

Why MrBeast could be moving in this direction 

This could be part of MrBeast’s broader strategy to build tools that facilitate creator-advertiser relationships. The popular YouTuber is expanding his business beyond his 450 million subscribers. If he goes ahead with the project, he will be responding to the shift toward influencer-driven campaigns. Creator-led marketing continues to grow while traditional media buying declines. The Interactive Advertising Bureau (IAB) projects that U.S. ad spending on creator content will reach $37 billion in 2025, up significantly from recent years.

MrBeast has been exploring different ventures to extend his brand. The report says the YouTuber is also considering areas such as financial services and mobile phones. In November, he launched Beast Land, a 45-day pop-up theme park in Riyadh, Saudi Arabia. 

Last year, Beast Industries generated over $400 million in revenue but reported losses due to high media costs.

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