Google introduces campaign-level negative keywords in Performance Max
Google says the feature will allow brands to target relevant audiences and align ads with campaign goals
Google has announced the beta launch of campaign-level negative keywords for Performance Max (PMax). The feature is set to roll out by the end of this year for advertisers.
With this new update, advertisers will have the ability to exclude certain search terms across their PMax campaigns. They can filter out search keywords that do not align with their products or services and fine-tune their ad targeting by preventing specific search queries from triggering their ads.Â
According to Google, campaign-level negative keywords will give advertisers more control over their campaigns and ensure that their ads align better with their brand and audience needs.Â
Previously, PMax campaigns had limited control over keyword exclusions, leading to inefficient ad spend and mismatched audience targeting.Â