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Netflix Ads News

Netflix's ad tier and the wider streaming ad market.

Related: YouTube Ads News

Latest stories

A large dark television screen displaying the Netflix logo with the word "Netflix" written in bold red letters, centered on the screen. The background has a deep, cinematic red gradient, giving the entire image a dramatic ambiance.
August 21, 2024

Netflix boosts ad sales by 150% in upfront deals

Netflix is set to launch its in-house ad tech platform in Canada, with a global rollout planned for 2025

Netflix logo displayed on a phone screen held by a hand. The phone screen features the iconic Netflix 'N' logo in red, set against a black background. The overall focus is on the Netflix logo visible on the phone’s screen.
August 8, 2024

Netflix drops ad prices to less than $30

The current ad rates reflect a +40% decrease compared to 2023

A TV screen displaying Netflix content
July 20, 2024

Netflix sees surge in ad-supported signups

A growing number of customers are opting for Netflix’s ad-based plan.

A Netflix logo on a dark coloured background
July 12, 2024

Netflix pushes users towards ad-based (or higher cost subscriptions) plans

Netflix is phasing out its cheap ad-free plan

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