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Bluesky News

Bluesky news for marketers.

Related: Social Media Advertising News

Close-up of the Bluesky app icon on a smartphone screen, featuring a white butterfly logo on a blue background with blurred branding.

Bluesky introduces emoji reactions in direct messages

2025-04-11
Bluesky website displayed on a laptop screen, featuring its blue logo and tagline "Building a Social Internet," highlighting decentralized social media.

Bluesky adds referral tracking for publishers

2025-03-21
Bluesky logo on a smartphone screen, featuring a white butterfly icon and bold text on a blue gradient background.

Bluesky expands video uploads to 3 minutes

2025-03-11
Bluesky app logo displayed on a smartphone screen, with a blurred background featuring the Bluesky branding and butterfly logo.

Bluesky adds a new video tab to user profiles

2025-01-28
A phone screen shows the Bluesky Social app on the App Store with a rating of 4.6 stars and an age rating of 12+.

Bluesky launches TikTok-style custom video feeds for mobile users

2025-01-20
A phone screen shows the Bluesky Social app on the App Store with a rating of 4.5 stars and an age rating of 12+, indicating its rise in popularity.

Bluesky U.S. growth slows in December but still outpaces X and Threads

2025-01-07
A smartphone screen displaying the Bluesky Social app on the App Store, featuring its logo, a blue butterfly, and key app details.

Bluesky explores a paid subscription model

2024-12-10
A phone screen shows the Bluesky logo on the App Store with a rating of 4.8 stars and an age rating of 12+.

Bluesky claims it’s outperforming X and Threads in driving publisher engagement

2024-12-03
Bluesky website displayed on a laptop screen, showcasing its logo with blue geometric shapes and the tagline "Building a Social Internet.”

Bluesky says it has no plans to introduce ads to the platform

2024-11-27
A phone screen shows the Bluesky Social app and a text underneath saying “See what’s next.”

Bluesky reaches 20 million users as it competes with Threads and X

2024-11-25
A phone screen shows the Bluesky Social app on the App Store with a rating of 4.5 stars and an age rating of 12+, indicating its rise in popularity.

Bluesky gains over 2 million new users following X’s shutdown in Brazil

2024-09-04

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