TikTok has rolled out a new feature called Auto-select, currently available for Smart+ campaigns. The tool scans existing ad assets and eligible creator content from TikTok One, then recommends the best-performing creatives for advertisers’ campaign goals.

According to the platform, advertisers can use Auto-select to identify content with the potential to perform well, while TikTok manages creator payments and logistics for all recommended content at no additional cost.

Expanded ad previews in Ads Manager

TikTok has also expanded ad preview capabilities in TikTok Ads Manager. Advertisers can now view every possible creative combination before it goes live, including variations of ad copy, media, and format options. This allows brands to anticipate how their campaigns will appear to users.

Upgraded efficiency tools for campaign management

TikTok has updated Smart+ efficiency tools to include features already used in manual campaigns. These upgrades include duplication, draft mode, automated rules, and bulk editing capabilities. The company claims they are designed to reduce manual work while maintaining control over campaign execution.

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