Reddit has started testing Reddit Reviews, a feature that uses AI to turn the product conversations in its communities into a review page for each product. Reddit says the pages will roll out over the next few weeks to US users on iOS, Android and the web.
The first selection covers about 10,000 products that are frequently discussed on Reddit. They sit in four categories: Electronics, Health and Beauty, Home and Garden, and Fashion and Apparel. Reddit plans to add more products and categories through 2027 and to expand beyond the US. Its announcement frames the launch around holiday shopping.
From Shopping Tests to Review Pages
Reddit Reviews is the next step in a shopping test that has run all year. In February, Reddit began testing AI shopping carousels in its search results for a small group of US users searching for electronics. It then added product deep dives: an AI summary of Reddit conversations about a product, with direct quotes, opened by tapping a product name highlighted in a thread.
That test started with Electronics, Video Games, and Health and Beauty. On 10 September, Reddit expanded the test to Home and Garden and Fashion and Apparel. Video Games is not in the launch list for Reddit Reviews.
The change now is that a review can be found directly. People can search for a product or category in the Reddit app, or select a highlighted product name in a comment. When no review exists yet for a product, Reddit's AI search answers the question from Reddit conversations instead.
Why Reddit Is Organising Product Talk
Reddit says half of US shoppers come to the platform to validate AI recommendations, citing its own shopper research. Those are the same recommendations that ChatGPT, Google's AI Mode and Amazon's Rufus now give when someone asks what to buy. Reddit Reviews puts the first-hand accounts behind them on a page Reddit runs itself.
Keeping that research on Reddit matters more as outside traffic falls. In its third-quarter shareholder letter, Reddit said search traffic dropped by more than one million referrals a week on average during October.
What a Review Page Shows
Each review opens with a "what people are saying" summary. A visual breakdown shows how many of the conversations about the product are positive, mixed or negative. Themes then pick out what people commonly like and dislike. For an espresso machine, Reddit's example themes are how easy it is for beginners to use and how much counter space it takes up.
Below the summary, people can browse every comment about the product, filtered by topics drawn from the conversations. Each comment links back to its original discussion, where a reader can ask a follow-up question or join the community. A review also lists the products people commonly compare it with. Category pages group products around needs that come up in conversation, such as budget picks or most loved.
What Brands Can and Cannot Influence
Reddit says businesses cannot pay to have products featured, and that what appears is shaped by communities rather than paid placement. The safeguards it names against spam and inauthentic activity are volunteer moderators, Reddit's Safety team and user voting.
A brand's one direct input is its catalog. Many reviews include images, prices and purchase links, and Reddit says those appear where brand and retailer catalogs supply them. A product without that data can still get a review page, but with no price or place to buy on it.
The no-pay rule covers the review pages, not the rest of Reddit's shopping inventory. On 3 November, Reddit announced a test of ads in its search results. In June, it introduced Shopping Listing Ads in alpha, a format that places several brands' products inside conversations. Reddit Reviews is the organic layer of the same shopping push, and for brands the sentiment bar is the part to watch: it reduces a product's Reddit reputation to a single positive, mixed and negative split that only the conversations themselves can move.
Recap
What is Reddit Reviews?
Reddit Reviews is a feature Reddit is testing that uses AI to organise product conversations from its communities into a review page for each product. It is rolling out over the next few weeks to US users on iOS, Android and the web, starting with about 10,000 products.
How does a Reddit review page work?
A review opens with a summary of what people are saying, a breakdown of how many conversations are positive, mixed or negative, and themes people commonly like and dislike. Readers can filter every comment by topic, open the original thread and see products people often compare.
What does Reddit Reviews change for brands?
Brands cannot pay to have products featured, so a product's page reflects community conversation. The direct input a brand has is its catalog, since images, prices and purchase links appear where brand and retailer catalogs supply them.