Meta is launching a set of AI-driven products for advertisers across Facebook, Instagram, Messenger, and WhatsApp. According to the company, these tools build on its Advantage+ automated ads suite and are being introduced ahead of Advertising Week.

Business AI for brands

The company is launching Business AI, a digital agent that works with an advertiser’s existing Meta account and campaigns. It can learn from a brand’s past social posts, ads, and website content to provide automated responses to customer questions and purchase inquiries.

Meta explains that eligible businesses in the U.S. can now set up Business AI across their websites as well as on Facebook and Instagram ads. The company is also working to expand access to more regions and languages for businesses that use Messenger and WhatsApp.

Meta AI Business Assistant for advertisers

Meta is also launching a Meta AI Business Assistant, an AI chat tool inside Ads Manager and Business Support Home. The assistant is designed to provide recommendations, answer campaign-related questions, and assist with account issues such as spend limits or disabled accounts.

The company says the assistant will initially be available to selected small businesses this year, with plans to expand availability in 2026.

Generative AI tools for creative work

Meta is expanding its Advantage+ creative tools with more options for advertisers producing video and image campaigns. The updates include:

• AI dubbing: creates versions of ads in multiple languages for international audiences.
• AI-generated music: produces background tracks designed to match the style and tone of an ad.
• HDR video enhancement: automatically increases color and contrast in ad visuals.
• Persona-based image generation: produces different ad versions targeted at distinct customer types.

Partnering with creators through Meta’s tools

Meta is launching a Facebook Creator Discovery API that allows advertisers to search for creators using filters like audience demographics or engagement rates. The Instagram Creator Marketplace API is also being opened to more advertisers, agencies, and developers.

Within the Partnership Ads Hub, Meta will add AI recommendations for content collaborations. According to the platform, marketers can see suggested creator posts and convert them directly into paid ads. Meta is also testing tools that let creators add product links in Instagram Reels and join affiliate programs on Facebook.

New AI experiences for ads and shopping

Meta is experimenting with tools designed to make ads more interactive. For example, the company is testing a virtual try-on feature where users upload a photo of themselves to see how clothing items in ads would look. This is similar to try-on experiences already offered by Google Shopping, where users can see how makeup or clothing products might look before buying.

Another test involves using generative AI to create personalized landing pages after users click on an ad. These dynamically generated pages pull in details about products and services based on customer behavior.

In addition, Meta is rolling out AI Sticker CTA, which lets advertisers add more visual and customizable call-to-action elements in ads across Facebook Stories, Reels, and Instagram placements.

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