Google is currently testing a new video feature in shopping ads. Advertisers can now pair YouTube videos with shoppable product listings in Google Search. The feature lets users watch product videos displayed on sponsored ad listings.

When users search for a product, they may see a video that plays directly within the ad. Alongside the video, viewers can browse featured products and click to learn more or make a purchase, all within one interface. It’s currently in a testing phase and is only available to select U.S. advertisers.

How the Search and Shopping video ads work

When users see shopping ads, they’ll notice a video play icon. When they hover over the icon, it transforms into a “watch” button. Clicking the watch button opens an inline video player that plays looped footage of the product on the search results page.

Google says this feature merges video storytelling with real-time shopping intent. It’s similar to features on platforms like TikTok, Instagram Reels, and YouTube Shorts, where users discover and shop for products while watching short-form video content.

This latest development is part of a series of tests Google has been rolling out. Last week, it was reported that the platform was testing a new format for search ads that allows users to expand and collapse sponsored listings.

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