Google rolls out scrollable sitelinks to Maps ads

Google has started rolling out a new ad format inside Google Maps, introducing scrollable sitelinks beneath promoted location pins. The update was confirmed by Google Ads Liaison Ginny Marvin, who said in a post on X that the feature is now fully launched.

According to Marvin, the new sitelinks give advertisers the option to link Maps users directly to specific pages on their websites, such as store details, menu pages, or service listings. “These ads can serve from Search and PMax campaigns,” she wrote, adding that at least two sitelinks are required for both desktop and mobile versions of the ad to appear.

How the new sitelinks work

Sitelinks are not new to Google Search, but this is the first time they are being integrated into Maps ads. The scrollable layout appears directly under a business’s promoted pin, giving users more navigation options within the ad unit. The links are highlighted in light blue and expand the clickable area inside the Maps interface.

Google says sitelinks can be added at multiple levels, whether across an entire account or within a specific campaign, asset group, or ad group. The company also notes that the sitelinks work with both Search and Performance Max (PMax) campaigns, allowing the same creative assets to appear in different placements across Google surfaces. This means that the same ad linking to multiple site pages could now reach users browsing for local businesses in Maps, not just those searching in Google’s main Search results.

Advertisers interested in testing the new Maps sitelinks can find setup instructions in Google’s Ads Help Center. As Marvin pointed out, the feature will only appear once the minimum number of sitelinks is added and properly configured for mobile and desktop.

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